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Prepared By: Chetan Chauhan Sanya Gandhi Ashish Agarwal Vishal Agarwal Vivek Manish Yadav
JYSKE BANK
Incorporated in 1967 through the merger of 4 Danish banks. Recognized at most differentiated and unremarkable bank. But in mid 90s, the change process lost its differentiating characteristic. Till 2003, Jyske bank has maintained the highest no. of satisfied customers
STRATEGIES
MID 1990
2003
One employee for a group of customers Physical Evidence: Dull images for employees A long procedure before process could be lead to computer.
A customer allotted to a group of bankers Friendly images of employees. The procedure is highly reduced for better services.
People Oriented Focused on niche market Training for good customer service Incentives Empowerment
Value Added
Cutting Edge
Technology Similar Delivery- Significant difference Tools developed- To Identify customer needs Tools + People= Cutting edge
Q: What did Jyske bank change to enable it to deliver its new competitive positioning? Ans: Tangible Changes:
Intangible changes:
Selection: Not only banking skills but also social ability Training Incentives : Stock, annual raises and one time
payment
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