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Group 1 Presentation
I. TIME CONTEXT
problem was observed in the late 1970s when Blue Bird bus company which is one of their competitor get hold of the market leadership.
The
Ward
Arabia, neglecting the manufacturing process and domestic market, thats why one of their competitor Blue Bird seized the market leadership. Charles was seemed so concerned on his market share position which pushed him to think of possible action- and that was, submitting the lowest bid as their strategy to beat their companys competition. Unfortunately, Wards strategy was inappropriate which resulted to serial problems that led to temporary shutdown of their company. What do you think is the possible solution to retrieve the company and bring back its name to the market industry?
IV. OBJECTIVE
To
secure the future of the company and bring back the beauty of bright yellow buses in the market industry.
V. AREAS OF CONSIDERATION
STRENGTHS:
WEAKNESS: High cost of operation High indiscipline among staff Financial pressure Overstaffed OPPORTUNITIES: Rising demand for school bus Government patronage
THREATS:
The price of steel and aluminum is increasing putting pressure on the costs of production. Increasing staff costs and competition from other model.
market management.
VII. ANALYSIS
LEGEND: 1~ BEST , 2~BETTER , 3~GOOD
ACTIVITY EASY TO IMPLEMENT 3 EFFECTIVENESS COST BENEFIT TOTAL
A.C.A.~ #1
A.C.A.~ #2
A.C.A.~ #3
VIII. RECOMMENDATION
A.C.A
#1 (looking for an investor) resulted to be the best way to secure the future of 1,200 employees and to bring back the beauty of bright yellow buses to the market industry.
WEEK 1
WEEK 2 DAY 1
Department Heads
Company Secretary
DAY 3
Department Heads of Ward school bus and company and the investor.