Marketing Management

IndPro Sporting
House Ltd.
Launches its Range of Titanium Rackets By
for the first time in India  Robin Kapoor, 48
“Feel Light Play  Sourabh Garg, 60
 Deepak Kumar, 14
Hard”  Yogendra Dwivedi, 71
 Vikas Sharma, 69

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 IndPro Sporting
House Ltd.
Launches its Range of Titanium Rackets for
the first time in India

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 IndPro Sporting House Lt

Objective

 To introduce new types of Rackets

 Both Badminton and Tennis Rackets
 To Capture market share
 To achieve good profit margin

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Why Titanium?

 Corrosion Resistance
 Stronger than steel
 50% lighter than steel

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KEYS TO SUCCESS

 Buildand sell high quality products.

 Achieve 100% customer satisfaction.

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Environmental Analysis

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Competitors

 Only branded competitors: Wilson (USA),

Yonex (Japan), Head (Europe), Babolat
(France)
 Marketing strategies: Targeting upper class
segment

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Suppliers

 Adam Stale Metal Company (UK),

 Young & Young (USA)

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Market Research

 Emerging trends of Lawn Tennis and

Badminton in India
 Shorter versions of games
 No team effort, individual games
 People are moving towards these games

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Customer’s Definition

 Our target customers would be the

passionate urban youth crazy about style.
 Non conservative on price and looking for the
self esteem too.
 Looking for the better product that improve
their sporting skills.

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 STPs

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Segmentation Targeting Positioning

 Mainly North India

 Targeting Youth (M/F)
 Sponsoring a tennis tournament to position
 It’s a new technology for the Indian market
 Urban Youth
 Age group : 18-30 yrs.

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Product Differentiation

 Innovative Product likely to create an impact

in the existing market.
 Latest technology at the affordable price.

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The Product : Features
For Males
 Rackets with head size
90-100 sq inches
 Weight 280-320 gms
 Length 27-28 inches
 Use of NXT strings
 String Pattern 16X19
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IndPro Sporting House Ltd.
For Females
 Rackets with head
size105-115 sq inches
 Weight 250-280 gms
 Length 27-28 inches
 Use of NXT strings
 String Pattern 16X20
IndPro
 IndPro Sporting House Ltd.

Product

 Targeting Male and Female both

 Different types of series for both men and women

Male Female
 Power 100  Light 100
 Power 200  Light 200
 Power 500  Light 500

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Pricing

 Price is set according to series.

 Pricing is also done according to number of
units ordered.
 Various offers and discounts are also
available.

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Pricing Factors

 Natureof Market
 Demand
 Promotion , Advertising

 Objective : Value Based Pricing

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Promotion
Objectives :
2. To Increase Awareness
3. To Educate Customers
Tools :
• Advertising : TV Commercials on sports channels ,
Promotion in sporting clubs and complexes
• PR Activities : Event Organization.
3. Sales Promotion : Brand Ambassador are Mahesh
Bhupati and Sania Mirza

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 Brand Ambassadors

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Distribution

 Through authorized dealers

 Through various existing sports showrooms
 Through wholesalers and distributors
 Online booking and sales.

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Action Program

 First plant at Haridwar, Uttrakhand

 Initial launch in Metropolitans and emerging
metro cities.
 Free try in Urban Areas
 Sports Club Shows
 Sponsoring Tennis Tournament

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 Thank you

By
 Robin Kapoor
 Sourabh Garg
 Deepak Kumar
 Yogendra Dwivedi
 Vikas Sharma

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