KREATIVNOST JE SPOSOBNOST STVARANJA JEDINSTVENIH KONCEPATA ILI STVARI KOJE NISU RANIJE POSTOJALE ILI SE RAZVILE PRIRODNO.

KREATIVNA OSOBA KOMBINUJE I PROIRUJE PROLA ISKUSTVA TAKO DA NASTAJU NOVI, ESTO NA PRVI POGLED NEJASNI, KONCEPTI, VARIJACIJE I EKSTENZIJE ZNANJA.

BIBER U SUPI: MALO POBOLJAVA UKUS, MNOGO UPROPAUJE SUPU.

PREPREKE KREATIVNOSTI
SINDROM Not invented here ORGANIZACIONE LINE RIZIK

1. 2. 3. 4. 5.

Silent idea generation. Round-robin presentation. Idea clarification. Voting and ranking. Discussion of results.

ZABRANJENA JE SVAKA KRITIKA, ANALIZA ILI PROCENA IDEJE PRE ZAVRNE DISKUSIJE! BROJ IDEJA JE VAAN!

1. BRAINSTORMING sesiju obaviti u neformalnim uslovima 2. Ukoliko moral to dozvoljava, popiti malo alkohola da se uklone inhibicije, ali da se ne zamagli mozak 3. Dati nekome ko ne uestvuje direktno da objasni ideje 4. Dodatno diskutovati posle izbora ideje: Replace with something else? Add or extend in some way? Rearrange the parts? Reduce or simplify? Combine diverse elements? Change the sequence? Vary the variables?

Based on the 'mutate and combine' rule. In this system, each participant starts with a large sheet of paper, and writes about an idea for around three minutes. The papers are then shuffled and redistributed and each person continues developing the same idea that is already on the sheet. After five rounds, pin the papers to the wall, discuss and vote

Uses the same rules as brainwriting, only instead of writing about the idea, each person does a drawing about the idea and passes it on to the next person who continues the drawing. This helps the creative, non-verbal right brain to be optimally used, and can be effective where the team has a creative block

Encourages the development of partial thoughts by making partial drawings, as in the illustration . Combine the partial drawings into creative combination drawings

Involves generating a separate list of attributes of the problem, then looking for new ideas through modification of these. For example, attributes of a picnic might include fun, music, games, family, etc. An idea from this could be a for a rock music theme, including a family group kareoke competition.

The most important dimensions of are problem are identified, then all relationships between these are examined. For a picnic, these could be: cost to the company; attendance on the day; the enjoyment engendered ... An idea from this could be to survey employees on possible events, showing them the overall cost and possible charges to cover popular but tooexpensive attractions.
STEPS

1. Describe, define, and generalize the problem. 2. Define all factors that influence the solution. 3. Structure these factors into distinctive categories. 4. Analyze the cells at the intersection of each category with each other category. 5. Evaluate each of these cells in terms of solution criteria. As can be imagined, an examination of "all possible combinations" of even a small problem is a serious undertaking. A set of six capabilities, each of which might be achieved by five methods, would require examination of more than 15,000 alternatives.

This consists of a set of questions that are "fit" onto the situation to envision new solutions.
Other applications? How can we adapt the product? Modify? Magnify? Reduce? Substitute? Rearrange? Reverse? Combine? Multipurpose?

Most appropriate for very unclear, abstract situations-that is, where the problem has little or no apparent structure.
Tailor-made team uses analogy and metaphor to approach two tasks: (1)making the strange familiar and (2)making the familiar strange. Participants are urged to leave the mental confines of the everyday world and escape into the bizarre, even the absurd.

Types of analogy used: 1. personal, where the members see themselves as pieces or parts of the solution 2. direct, where biological and natural analogous elements are employed 3. symbolic, where objective or impersonal images are used to describe the problems 4. fantasy, where science fiction-type ideas are used as solutions Synectic approach to creativity requires considerably more training and practice than most other methods.

Relevant, and perhaps less relevant, elements are force-fit together to come up with new combinations. The elements can be selected from desirable characteristics for a solution, or from other solutions to similar problems, or even from solutions to problems that are somehow analogous to the present problem. For example, a system that electronically informs drivers on a highway of the road's number/name might be "forced" to include sensors to detect speeders.

The idea here is to postulate a "perfect solution" and work backwards from the characteristics of such a solution to the technical capabilities it would have to incorporate.

This is an attempt to use dreams, or, more appropriately, the subconscious, to engender creative approaches or solutions to problems. This method seems to require a prolonged mental struggle of days or even weeks with the problem. When failing asleep while still pondering the problem (if this is possible), a creative answer may come to the subconscious. It is important to have paper and pencil or tape recorder ready to store the idea until morning.

PRIMENJUJE SE ANALOGIJA RADI IMITIRANJA PRIRODE. TRAI SE NAIN NA KOJI SU IVOTINJE I BILJKE REILE SLINE PROBLEME. PRIMENA OVE TEHNIKE JE OGRANIENA (U PRIRODI ESTO NE POSTOJE STVARI ANALOGNE LJUDSKIM TEHNIKIM IZUMIMA), ALI JE VRLO DELOTVORNA I SPEKTAKULARNA.

GENRICH ALTSHULLER JE PROUIO 1.500.000 PATENATA I UTVRDIO DA SVEGA 40.000 PREDSTAVLJA STVARNU NOVOST, A OSTALO SU SAMO POBOLJANJA. SVE NOVE STVARI ZASNOVANE SU NA 40 PRINCIPA (principi invencije), KOJI PREDSTAVLJAJU REENJE KONTRADIKCIJA KOJE PROISTIU IZ PROBLEMA KOJI TREBA SAVLADATI.

Principle 1 Segmentation Principle 2 Taking out or Extraction Principle 3 Local quality Principle 4 Asymmetry Principle 5 Merging / Consolidation
...

Principle 36 Phase transitions Principle 37 Thermal expansion Principle 38 Accelerated oxidation Principle 39 Inert atmosphere Principle 40 Composite materials

MATRICA KONTRADIKCIJA (39x39)

CONTRADICTIONS:
strength, small weight, small effort in use (tool is used on left and right side), aesthetic appeal.

PRINCIPLES:
1. 8. 10. 15. 19. 35. 40. segmentation, anti-weight, preliminary action, dynamics, periodic action, parameter change, composite materials.

- tool is to be assembled of several parts, - as the weight of the tool body should not be reduced (certain mass is required for tool efficiency), the tool handle must be of tubular shape, - tool handle is to be made of composite, - tool handle must be ergonomically shaped and suitable for use in both directions. Critical points, i.e. the places with greatest tensions occurred in tool application, are the tool handle and tool body connection, and pivoting pin in tool body. The second is easy to solve by deployment of high quality steel as source material. One of suggested solutions for other, in some situations perilous, point is to assemble tool body with tool handle during process of handle production of carbon (or glass) fibers reinforced plastics. Requests for fatigue reduction forced ergonomically shaping and molding soft polyurethane handle grip point.

RAZVIO IH EDVARD DeBONO.

Zasnovane su na poimanju mozga kao samoorganizovanog sistema koji pravi asimetrine obrasce. Tehnike su najdelotvornije ukoliko su stvorene navike miljenja. Lateralno miljenje stavlja mozak u stanje gde navike miljenja razvijaju nove ideje.

Psiholoka inercija je razmiljanje po obrascima ili neijim navikama. TAKO SE OVDE ODUVEK RADILO! AKO TO RADI, NE DIRAJ GA!
Neadekvatno opisivanja problema reima: Da li je tano da se brojevi 1961, 6009, 6119, 6699, 6969 jednako itaju sleva u desno i obrnuto, a i kada se rotiraju?

1. vebanje reavanje raznih mozgalica i slagalica znatno pomae boljem reavanju problema putem zatamnjivanja psiholoke inercije u linom programu

2. prouavanje detaljno prouavati kako su drugi reili sline probleme, jer se tako uoavaju oblici psiholoke inercije koje su drugi morali savladati da bi uspeli u reavanju problema,
3. ivljenje van obrasca ako se namerno naui da misli i dela ne prema navikama, tada e se i reavanju problema pristupiti na isti nain. Primeri ivljenja van obrasca: ii na posao svaki dan drugim putem (ne prema navici), izbegavati rei koje se esto koriste i upotrebljavati sinonime, ...

AKO ZAVEETE METALNU KONZERVU ZA AUTO, PRI KOJOJ BRZINI E SE IZJEDNAITI BUKA MOTORA I TANDRKANJE KONZERVE?

KAKO IZMERITI VISINU BEOGRADJANKE MOBILNIM TELEFONOM?