MADE BY:

NEHA DHINGRA(79) SONAKSHI GARG(80) VANYA KAPOORIA(89)

We plan to launch a service company which will act as a bridge between the consumer and the retailers for free home delivery.

Our business locations will be highly populated areas of major cities. We will start with a single location in West Delhi (Paschim Vihar) and then expand to other parts within the city. We will offer time bound delivery promise to our customers. We will work from a rented place and setup a telecommunication centre for receiving orders.

We will have a marketing and sales team which will work in the field and explain to our customers about this concept. We will own the cycle, rickshaws and auto rickshaws . As business expands, we will store inventory on behalf of our retail clients. We plan to launch our business in tier-1 cities initially and then expand to tier-2 and tier-3 cities.

Opportunity for such service is huge. There is no direct competition in this field at present. Our services will be a win-win situation.

B2B B2C1)Advertisement on Hoardings, our own vehicles, car backscreens. 2)Advertisement on social networks. 3)Collaboration with RWAs for awareness.

Advertisements on our vehicles. Revenue from services provided to shops.

Revenue from services provided to customer.

Price differentiation Pricing Scheme for deliveries. Pricing Scheme for Advertisers.

Why we are cost efficient? We have economies of Scale.

Why we will succeed? Cost efficiency Better services Value added services

Call handling procedure. Operation. Handling delivery procedure.

Orders will be received by the call centre team

Collection Vehicles will collect their schedule of orders

Delivery Vehicles Will come back & collect their packets and again go back.

Money collected from the consumers &will be disbursed to the clients .

Human resource Extensive training will be provided to the goods delivering staff to understand the local routes, shortest paths, IT systems etc.

Organisational chart:
Office Head

Cashier

Coordinator

Marketeer

Helper
Vehicle Drivers Call Attender

Role of IT:
Online entry of orders for fast processing Optimization of delivering routes through real time processing systems Maintaining the database of frequent users Data base of clients with their location Identifying products which are profitable and in demand Reduced paperwork Order tracking

Location selection:

Population and size of area Number of local markets and malls in the area Number of schools, hospitals, clinics etc. present in the area Standard of living, income levels in the area Infrastructure condition like road, electricity etc. in the area

Every shop and every household in our selected locality is our target customer. B2B target customers: Small/Medium kirana retails stores Medical Stores Flower Shops Bakery shops Local Medical labs Fruit/Vegetable vendors Digital labs/ photo shops

B2C target customers: display Local pick and drop (between friends, housewives, tailor and many more) Transfer of medical reports to households from clinics, hospitals, medical labs etc Target Advertisers and Marketers Big FMCG Brands Local brands Promotional launches, free sample distributions, product etc.

Yearly P&L Average revenue/call Revenue ad from auto & rickshaw Operational cost/month Salary Rent of office Fuel charges office expenses

Food home delivery service: Initially, we are not offering food products delivery, as food requires special cabinets and care to keep it warm and prevent it from getting spoiled. Individual/household: orders initially will form only a very small portion of our total orders of deliveries.

After 6-8 months

Stocking of fast moving goods

Separate functional units

After 18-20 months

>Tying up with bigger corporate brands for home delivery(Example: Big retail stores like Spencers, Reliance) Entry into fast delivery goods from local sources(Example: Meals from restaurants, Ice-cream )

After 3 years
> Tie ups with corporate brands for fast delivery good (Example: CCD, Sagar Ratna chains, Yo-China!)

The number of calls has to be managed efficiently Big retailers like Big Bazaar could also launch their own similar services. The store owners which are our major customers may not agree to this concept. If they do not agree, a new concept of low cost Specialized Home Delivery Stores could be launched.

In case of an unfavourable situation following strategies can be adopted:

Liquidation of all the assets at market value. Be acquired by a another player, which can create better value for the business Selling outright, could be another option

THANK YOU