Vous êtes sur la page 1sur 10

Google in CHINA

Submitted By Group 3 Divij Nath Pandya Vani Shetty Daksha Hegde Poovanna N K Abhishek Rao

About Google
Internet search engine, cloud computing advertising technologies Advertising technologies:
AdWords--display advertisements in the Google content network, through either a cost-per-click or cost-per-view scheme AdSense--display these advertisements on their website, and earn money every time ads are clicked

Google Analytics Product Google Chrome, Google Buzz Owned sites- Youtube, Blogger Motto-Dont be EVIL

Problems in China
Government restrictions Slowdowns due to government firewall Local competitors facilitated by the government Restricted Chinese culture Communist government Sensitive content restriction in china Social factors such as Tiananmen square and suppression of human rights

Comparison
Google
Slower Only search
Perceived as foreign brand Low availability

Baidu
Faster Offered wide variety of other entertainment services Perceived as Chinese brand High availability

Google
Not supported by Chinese government Less popular

Baidu
Supported by Chinese government More popular

Google
Not supported by Chinese government Less popular

Baidu
Supported by Chinese government More popular

in China

Environment
Economic Environment
- One of the fastest growing economies in the world - Vast capital surpluses, increased exports to non-western companies - Very traditional state owned enterprises as well as entrepreneurial sector

Political
- Chinese government determined to control the flow of information on the internet. - Ex. Search for Tianamen Square would not generate any references to the massacre

in China

SWOT Analysis

Strengths
-In 2009,

700 people employed at Chinese offices $300 million revenues 1% corporate revenues 24% Internet users in China were Google users Google is broadening the field search engines and Chinese use of an American product

Weaknesses
-Necessary censorship in China (Jing Jing and Cha Cha) -Chinese pressure to access g-mail accounts

in China

Opportunities

SWOT Analysis

-If Google were to break away from China, they would be missing out of one of the largest growing economies. -Losing the Chinese market would hurt global strategy, if they stay in China, there will be more global connections. -Make money, keep business, keep employees -The need for information across ALL borders (if you exclude China, that's unfair, and who's next?) -Should respect China's customs and traditions. The world knows what is happening, Chinese are aware of the censorship and will continue with their ways.

Threats
-Diminishing of free speech due to censorship -Human rights at stake -Sacrifice democracy

in China

Conclusion

After judging the SWOT analysis and considering Googles stated commitment to organize and make available all the information on the internet, We have come to the conclusion that Google should have stayed in China. Googles presence in China would undoubtedly have had a liberalizing influence in the country, while being a huge investment for its shareholders.

Vous aimerez peut-être aussi