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Reinforcement Theory in HUL

Reinforcement Theory
HOW IS GOOD BEHAVIOR SUSTAINED OVER TIME?

The role of rewards as they cause behavior to change or remain the same over time.

Assumes that:
Behavior

that results in rewarding consequences is likely to be repeated, whereas behavior that results in punishing consequences is less likely to be repeated.

REINFORCEMENT THEORY
ASSUMPTIONS: The consequences of past actions will influence our future actions We repeat behaviors which lead to rewards that are satisfying We reduce behaviors which go unrewarded or lead to punishment Thus, tie valued rewards to desired behaviors in the workplace It is better to positively reinforce behavior than to use punishment TYPES OF REINFORCEMENT POSITIVE

AVOIDANCE (NEGATIVE)
EXTINCTION PUNISHMENT

SCHEDULES OF REINFORCEMENT
CONTINUOUS (EVERY TIME) INTERMITTENT (NOT EVERY TIME) Fixed-Ratio Fixed-Interval Variable-Ratio Variable-Interval

New behaviors are quickly learned, but also stop quickly when unrewarded

Takes longer to learn new behaviors, but behavior is sustained over a longer period of time

Reinforcement Theory in HUL


Schedules of Reinforcement FIXED INTERVAL (Presumed Continuous)

Reinforcers Used: Money:


Fixed Salary that is competitive with their peer companies Variable Salary that is linked to company and individual performance Equity compensation (at eligible levels) that is linked to long term (3 year) company performance and your potential. Benefits and Perquisites aimed at providing employees choices. Retirement benefits that are market competitive.

OPPORTUNITIES TO LEARN :
Performance and Development Planning (PDP) On the Job training Professional Skill Training Continual Update Program

Reinforcement Theory in HUL

Reinforcers Used: Flexibility:


Cross functional job rotation policy Three level customized flexibility program:

Direct Moderate Limited

Recognition & Promotions:


Merit & potential based career program 3 fold career progression plan:

Planning Depth & Breadth Wider Exposure

Reinforcement Theory in HUL

CONCLUSIONS: On paper - continuous approach but study reveals that it is Intermittent FIXED Interval approach Well drafted L&D policy is there Implementation of Reinforcement theory focuses on all major key reinforcers.

EMPLOYEE VALUE PROPOSITION


THE SCORE CONCEPT
Engage in a stable and sustainable career. Be a part of the rich heritage of HUL Shape your future the way you desire. Get Endless Opportunities across various functions.

R
Look out for an enriching and rewarding career.

Rewarding Journey

* Highlighting the work culture of the HUL organization

SCORE A Detailed Perspective


STABILITY
Formulate and highlight the job security aspect of the job position Highlight the sustainable model and the career stability aspect of the organization

CARVE YOUR CAREER


Formulate and highlight an employee centric system level strategy of JOB ROTATION & ENRICHMENT

OPULENT OPPORTUNITIES
Formulate and highlight the L&D opportunities in form of: MENTORSHIP PROGRAM, HIGHER EDUCATION FACILITY, COMPETENCY BASED TRAINING etc.

REWARDING CAREER
Highlight the fast track career growth aspect of organization, pay packages and other reward, award and recognition programs of organization in form of current employee testimonials.

EXPERIENCE THE HUL CULTURE


Highlight the glowing aspects of the organization like An expanding organization with 15% market share and full of challenging roles and responsibilities for those who want to be the part of a market leader in the coming 10 years.

THANK YOU!!!
Organizations that acknowledge the experience of older workers, and respect the talents and contribution of new workers, no wonder are often the best place to work!!!

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