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Consistent with retailers image and strategy Positive influence on customer satisfaction and purchase behavior Cost effective Flexible Meet needs of disabled
PPT 18-1
PPT 18-2
PPT 18-3
Grid Layout
Long gondolas in repetitive pattern. Easy to locate merchandise Does not encourage customers to explore store
Limited site lines to merchandise
Cost efficient
Used in grocery, discount, and drug stores. Why?
PPT 18-4
Racetrack Layout
Loop with a major aisle that has access to departments and stores multiple entrances. Draws customers around the store. Provide different site lines and encourage exploration, impulse buying Used in department stores
PPT 18-6
Free-Form Layout
Storage, Receiving, Marketing
Stockings
Underwear Accessories
Dressing Rooms
Tops
Casual Wear
Pants
Feature
Feature
Clearance Items
Jeans
Display Areas
Feature areas
End caps
Promotional aisle
Freestanding fixtures
Point-of-sale areas Walls
PPT 18-9
PPT 18-10
Space Planning
Allocating floor/shelf space locating merchandise in store (or on website) Where should merchandise be displayed? How much space should be allocated to each category/item? How many items of each SKUs should be displayed?
PPT 18-11
Sales rate
More units of faster selling merchandise need to be displayed
PPT 18-12
PPT 18-13
Special Considerations
PPT 18-14
Financial Comparison Report for Existing & Proposed Salad Dressing Planogram
Gross Margin Per Week
Brand
Inventory Turnover
Section: Salad Dressing current 1. 7SEAS 2. HV RANCH 3. KENS STK 4. KRAFT 5. NWMN OW 6. PRS CHOI 7. WLD FRMS 8. WSHBN TOTALS $50.33 26.01 46.76 59.83 32.63 27.88 20.80 _102.76 $367.00 $273.68 165.13 330.14 336.42 186.06 122.18 109.85 __590.03 $2,113.49 222.00 90.80 266.00 238.00 114.00 82.00 65.00 __431.00 1,508.80 35.52 22.59 27.61 23.48 34.87 59.22 45.07 25.73 28.53
PPT 18-15
Financial Comparison Report for Existing & Proposed Salad Dressing Planogram
Brand
Inventory Turnover
Section: Salad Dressing revised 1. 7SEAS 2. DUNNE 2. HV RANCH 3. KENS STK 4. KRAFT 5. NW M N OW 6. PRS CHOI 7. W LD FRM S 8. W SHBN TOTALS $50.33 6.97 26.01 46.76 58.40 32.63 27.88 20.80 _102.76 $367.54 $273.68 46.20 165.13 330.14 336.42 186.06 122.18 109.85 __590.03 $2,150.24 222.00 44.00 90.80 266.00 229.00 114.00 82.00 65.00 __431.00 1,543.80 35.52 26.00 22.59 27.61 27.13 34.87 59.22 45.07 25.73 29.19
PPT 18-16
Financial Comparison Report for Existing & Proposed Salad Dressing Planogram
Gross Margin Per W eek
Brand Net Change 1. 7SEAS 2. DUNNE 2. HV RANCH 3. KENS STK 4. KRAFT 5. NWMN OW 6. PRS CHOI 7. WLD FRMS 8. WSHBN TOTALS
Inventory Turnover
$0.00 6.97 $0.00 $0.00 ($1.43) $0.00 $0.00 $0.00 $0.00 $5.54
$0.00 46.20 $0.00 $0.00 ($9.45) $0.00 $0.00 $0.00 _$0.00 $36.75
0.00 44.00 0.00 0.00 -9.00 0.00 0.00 0.00 0.00 35.00
0.00 26.00 0.00 0.00 3.64 0.00 0.00 0.00 0.00 0.66
PPT 18-17
PPT 18-18
Style/Item Presentation
Color Organization Price Lining Vertical Merchandising Tonnage Merchandising Frontal Presentation
PPT 18-19
Color
Lighting
Store Atmosphere
Scent
Music
PPT 18-20
Visual Communications
Coordinate signs and graphics with the stores image. Inform the customer. Use signs and graphics as props.
Lighting
Highlight merchandise.
Structure space and
capture a mood.
Downplay features.
PPT 18-22