Topik 3

Concept & Type of Media

Siri Nota Kuliah SCCT1033

msobhiphd 2011

Function of Media
To inform (a teacher function) surveillance (a watcher function) service the economic system hold society together (act as sort of a cultural glue) interpretation Socialization

Function of Media
To educate entertain act as a community forum (media equivalent of town hall meeting or group discussion) set the agenda service the political system

To Inform
The one of the basic function is to inform its public with every new event and happening. The information could be on anything.

To Inform
Information about government, politicians, sports, film, celebrities, educational institutes etc., even all spheres come under the scope of information.

To Inform
It is the responsibility of print and electronic media to keep public aware of. Information can be in the form of news, comic, TV shows, reality shows, etc.

Surveillance
The media has a watchdog role as the eyes and ears of the world.

Service to economic system

To promote products and services.

Service to economic system

To distribute the economic matter from government to society. To inform the current situation of economic, the plan and what government needs from society.

Hold Society Together

To stabilize the society. To control society reaction on certain issue. To tight people with same understanding.

Interpretation
The power to see the context; To frame the issue; To interpret the facts; and Potentially to provide legitimacy for people, issues, or groups.

Socialization
The media is and agent of socialization, teaching us political facts and opinions that help form our political beliefstructures and our political culture.

To educate
media also educate the public. It is not mandatory that only educated and learned people watch TV or read newspapers, because now it is easy for even a unlearned and illiterate people to be aware of its surroundings.

To educate
By watching TV or listening radio only yours listening and watching senses are involved. Educational and entertaining programmes can help learning the new trends of society.

Entertain
Media is a great source of entertainment and is a primary function of media.

Entertain
The distinction between entertainment and news has become increasingly blurred. It telecasts all types of programmes because it knows about its viewers.

Entertain
Similarly print media is also printing the focused things which are being demanded by the readers. Programmes of sports, fashion, cartoons, society focused programmes like dramas & films; all are the indispensable sources of entertainment.

As a community forum
To discuss the problem countered by the society in daily life.

As a community forum
To react on current issues. To share the same problem with others. To inform other society or organization about the unsolved issues.

Set the agenda

Media not only report the results of public opinions rather it also influence the public opinion. When any one of the famous celebrity talk about a particular issue and wants support from public, then they motivate towards that opinion, the basic reason is the media.

Set the agenda

Set the agenda

Whenever anything is approached through media public mould their opinion. Media is one of the major reason of changing public attitude and opinion. Media influences the behaviours of public positively and negatively as the picture is being presented by media.

Service the political system

To disseminate the political issue in certain country. To inform society on political process in the country To inform about the development of the country, policies etc.