MARKETING

PRESENTATION
DEVELOPING
NEW

PRODUCT
PRESENTED CHINMAY
PATTANAYAK
BY : ROLL NO :14
SANANDA
 New-Product
Development Process

Idea Generation
Idea Screening
Concept Testing
Business Analysis

Development
Test Marketing
Commercialization

2
 IDEA
GENARATION

SCREENING

CONCEPT
TESTING

BUSSINESS
ANALYSIS
PRODUCT
DEVELOPMEN
T
TEST
MARKETING

COMMERCIALIZ
ATION
 IDEA
GENARATION

Henry Ford's Model T that was built exactly one

hundred years ago (September 1908). Ford
wanted to make a car for the multitude, not for
the elite, with the best material and the best
design

“I saw families riding around on scooters with kids standing

up and the mother carrying a baby and sitting pillion and
decided to do something about it. It started as a quest for an
affordable transportation solution”.
SCREENING

●CHOOSING BEST IDEA FOR FURTHER

Company capabilities to produce & market the
DEVELOPMENT
product
Nature & wants of Buyer
•
 CONCEPT
Seeking
idea
TESTING
potential
Low
●
buyers’ responses to a product
cost determination :1,00,000(Excluding Taxes)

Gasoline Model
Electric Model
 BUSINESS c
f i
ANALYSIS a f m
Tr ble
r o
p

I C
S
BA EDS &
N E a
d
n ity
m tial
e
D en
ot
p N
ANO

ng
r ki m
Pa oble
pr
 PRODUCT
TheDEVELOPMENT
car was designed at Italy's Institute of
Development in Automotive Engineering
Low cost 4 wheeled Ace truck in May 2005
COMPARISION BETWEEN
NANO &
The interior space is 20%
OTHER
more than a Maruti 800.
The use of a rear mounted
engine to help maximize
interior space makes the Nano
similar to the original Fiat
500.

Low price with new design

attracts comparing to other
cars.

The air intakes on the flanks

indicate the position of the
engine and is necessary for
cooling the engine. This
feature is common to Ferraris
and Nano.
EST MARKETING

Sample
launching
78th edition of the Geneva
Motor Show
The Nano will be Two types of variant cars
available in three
trim levels: are available:
Standard-without Gasoline variant(G-
A.C. Variant)
Deluxe-The Deluxe Electric Variant(E-
and Luxury variants Variant)
will get AC and body
colored bumpers
Luxury-Luxury
OMMERCIALISATION
Crossing all Barriers
(Political,Techinical) Tata promise to
launched NANO in Feb,26,2009.
BIBLIOGRA
PHY
www.Tatanano.
www.tata.c
com
om
www.tatamotor.
com
www.wekipedia.
com
Business
standard
Times of
India
• VEDIO
• VEDIO