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Welcome to

HDFC Standard Life Insurance Company Limited

The Company

History of The Joint Venture

Discussions commenced - January 1995 Joint venture agreement signed - October 1995 Joint venture agreement renewed - October 1998 Life Insurance project team established - January 2000 (Mumbai) Company officially incorporated - 14th August 2000 First private sector Life Insurance company to be granted a certificate of registration - 23 October 2000 Shareholding HDFC 81.4 % Standard Life 18.6 %
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Vision Statement most successful and admired life insurance company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money, and set the standards in the industry. In short, The most obvious choice for all.

Our Mission
We aim to be the top new life insurance company in the market. This does not just mean being the largest or the most productive company in the market, rather it is a combination of several things like Customer service of the highest order Value for money for customers Professionalism in carrying out business Innovative products to cater to different needs of different customers Use of technology to improve service standards Increasing market share
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Values that will be observed while we work with HDFCSL:

Integrity Innovation Customer Centric People Care Team Work - One for all & all for one Joy & Simplicity
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Housing Development Finance Corporation Limited

Corporate Strengths
Strong Brand Customer base of over 2 million Stable and experienced management High service standards High quality loan portfolio Provision for contingencies Constant technological upgradation of systems One of the best capital adequacy ratio

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Integrated Financial Services


Future Activities



Awards & Accolades

Indias best managed company by Asiamoney magazine - 1995 and 1996 Most competitive Indian company by Euromoney - 1997 One of the 5 best Indian Boards by Business Today -1997 Best presented accounts 1994-95 and 1996-97 (3rd place) - in the SAARC region by the South Asian Federation of Accounts in the financial sector category Rated as one of the best companies in India for strategy & management and investor relations by Asiamoney - 1998 Excellence in service industry by the Indian Institute of Marketing Management & Top Management Club (Pune) -1998 Shield for the best presented accounts for banks and financial institutions - over 11 times (8 years in a row) 1999 IMC Ramakrishna Bajaj National Quality Award in the service category CII-EXIM Bank Comendation Certificate for commitment to Total Quality Management - 2000 Asiamoney declared HDFC as the second best managed company in India - 2001 Euromoney identified HDFC as one of Asias top 10 best managed companies in the finance sector 2001 Rated as the Best Non-Banking Financial Company in Asia by Institutional Investor Research Group 2002
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The Standard Life Insurance Assurance Company

Founded in 1825
Mutual Life Insurance Company since 1925 Largest mutual life insurance company in Europe

Assets under management over Rs 5,81,000 crores ( 83.2 bn)

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Head Office - Edinburgh, Scotland (UK) Presence

United Kingdom: Canada Ireland Germany Austria Spain Hong Kong China
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31 branches 11 " 7 " 1 " 1 sales office 31 branches 1 representative office 2 representative office

Financial Strength

Total assets under management : Rs. 5,81,000 Crores New premium income 2001 :Rs. 58,000 Crores AA2 rated by Standard & Poors and Moodys

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Unrivaled Reputation For Quality

Year 2002 2001 2000 1999 1996-99 1995 1992-94 1991 1990 Award Company of the Year Best Personal Pension Provider Company of the Year Company of the Decade Company of the year 4 star service award Overall best company 3 star service award Best mortgage services

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Experience In The Indian Market

First market entry - 1847

Innovative products & processes

Last claim settled in 1997

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Launched on 1st January 1998 Savings balances of 4.4 billion Mortgage lending above 6 billion

UKsleadingprivatemedicalinsurerssince8891 Fourth in the private medical insurers market Best Individual PMI provider for the year

Assets under management 76 billion 5 million retail and institutional clients Global coverage of investment instruments and markets

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What is Insurance ?
It is a system by which the losses suffered by a few are spread over many, exposed to similar risks. Insurance is a protection against financial loss arising on the happening of an unexpected event. It is essential that : The calamity is either natural or unexpected The insured person does not gain out of this arrangement

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Life Insurance
Individual Group Salary Savings

Pure - Term Insurance Savings Endowment, Money Back Policies Investment - Single Premium Policies Income / Pension Annuities Market / Unit Linked

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Benefits of Insurance
Safeguards oneself and one's family for future requirements. Peace of mind-in case of financial loss. Encourage saving. Tax rebate. Protection from the claim made by creditors. Security against personal loan, housing loan or other types of loan. Provide a protection cover to industries, agriculture, women and child.
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Life Insurance Milestones

1818 - Oriental Insurance Company set up in Calcutta 1912 - The Indian Life Assurance Companies Act enacted - first statute 1928 - The Indian Insurance Companies Act enacted to enable the government to collect statistical information about both life and non-life insurance businesses. 1938 - Passing of the Insurance Act 1956 - Nationalisation of life insurance companies and formation of LIC 1956-1999 - Monopoly of LIC for nearly 44 years 1999 - Privatisation initiated
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Privatisation - Objectives
Increased coverage of the population

Customer has a wider choice & range of products Service standards to customer

Savings mobilisation
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21 Life insurance business companies Multiple players, products

Increased awareness
Flexible products

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Indian Investor Preferences

Instrum ents UTI Schemes Other MFs Fixed Deposits Bonds Provident Fund Life Insurance Chit Funds Post office Recurring Deposits Small Savings Preference Shares Others All India 8.45 5.45 76.23 6.21 20.92 39.21 5.94 44.73 27.46 2.63 8.75 Urban 19.52 12.02 83.89 11.56 40.24 57.31 9.51 40.77 35.98 6.59 11.85 Rural 4.05 2.84 73.18 4.08 13.24 32.01 4.52 46.3 24.07 1.06 7.52

Source: SEBI-NCAER Survey of Indian Investors, June 2000

Insurance is a popular avenue in rural & urban areas

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Talking about potential ...

Only ONE out of FIVE insurable population in India have insurance coverage In terms of insurance premium per capita and premium per GDP, India ranks as one of the lowest in the world. Life Insurance premium constitutes only 9% of domestic savings. By 2010, hundred million elderly look to planning for old age pension and annuities. More than 325 million labor forces have no social security.
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Career Growth-HDFC LIFE

ABHIMAAN Financial Consultant to Sales Manager Goal sheet 3lac On completion of Goal sheet FC becomes eligible for assessment for Sales Manager
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Career Growth -HDFCLIFE

Sales Manager to Business Development Manager (BDM) Goal Sheet 12 lac BDM to Assistant Sales Manager Goal Sheet 19 Lac (27 lac 150% of goal sheet)
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Career Growth HDFC LIFE

ASM to Branch Manager Goal Sheet 27 lac Becomes eligible for assessment for Branch Manager

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Career Growth-HDFC LIFE

Branch Manager to Territory Manager Territory Manager to Regional Manager Regional Manager to Zonal Manager

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Project Trainee / Management Trainee Programme

The Process
Channel Development to select Project / Management Trainees fromBusinessschoolsorreferredbySMs CD team then to give basic training/handholding to the trainees on recruitment and give each trainee a weekly target ThetraineeswillpitchanopportunityforaBusinessPartner The TG Age 30+, men / women, at least 12th pass, salaried, self employed, housewives, professionals The Pitch Work for just 5 hours a week and earn more than Rs. 20,000/- per month Zero Investment World Class Training Part time / full time option

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The Approach
Trainees to first leverage their natural market immediate contacts: friends/relatives/neighbors
Each trainee to list down names of at least 50 people or more, who they can approach directly

Each trainee to service their respective list

CD team to support the Project trainees by giving them leads so generated from on ground contact program activities.
CD Team to also support them with Sales tools such as presentation, Audio visual etc made for different TG to help them to achieve

their target
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The Control
SM/RM/ARMs to monitor daily progress of Trainees Weekly status report to be submitted by SM to the CD team Trainees to submit filled-up FC application forms

FC application forms to be validated by SM/RM/ARMs

Recruitment Log-in Day Trainees to submit validated application forms every Friday CandidateidsofFCstobecaptured

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Rules All Summer trainees will work for atleast 60 days All Summer Trainees to be Finalised by CD Team of all Summer Trainee recruited by CD or Sales team They will compulsory have to undergo one day training (To be conducted by CD Team in presence of the respective SM's) All Incentive to be paid only after proper documentation received of the FC so recruited and completed 50 hrs IRDA Training. Certification of Summer Trainees to be done by CD-Team only after the project period Summer trainees will not be paid any allowances.
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PT Payout Structure for the period April 2011 to Mar12

A> Licensing Payout Slabs

Tier / Club Licensing Nos (From Recruitment done during applicable period )Cumulative count for Financial Year Apr2011 to Mar-2012 Payout per license (Rs)

Bronze Silver Gold Gold Plus Platium Platium June 17, 2011 Plus

1-5 6-15 16-25 26-35 36-45

1000 1300 1500 1750 2250

46& Above


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