BCG Matrix for Bharti Airtel

Stars
Mobile Services

?
Retail Insurance
DTH & IPTV Broad Band

Cows

Dogs
Fixed Line Services

LOW

HIGH
GROUP 7

LOW
1

GE Matrix Classification
Business Strength
Strong High Medium Weak
5.00

Market Attractiveness

3.67

Medium

2.33

Low

5.00

3.67

GROUP 7

2.33

1.00

Factors Underlying Market Attractiveness

Factors
Resource availability Overall market size Annual Market growth rate

Weight
0.20 0.15 0.20

Rating (1 5)
3.5 4 4

Value = (Weight * Rating)

0.7 0.6 0.8

Profitability
Competitive intensity Technological requirements
Total

0.15
0.10 0.20 1.0

4
4 4.5

0.6
0.4 0.9 4.0

Factors Underlying Market/Biz Strength

Factors Weight Rating (1 5)
5 3.5 4 3 3 4.5 4.5 3

Value = (Weight * Rating)

0.75 0.35 0.40 0.45 0.45 0.45 0.45 0.45 3.75
4

Market share New product development Brand Image Sales force Pricing Distribution capacity Product quality R&D Performance
Total

0.15 0.10 0.10 0.15 0.15 0.10 0.10 0.15 1.0

GROUP 7

Airtels GE Matrix
High High

Business Strengths
Airtel Enterprise

Low 5.00

Attractive
Mobile

Market Attractiveness

3.67 TeleMedia

Moderate Attractive
2.33

Unattractive
3.67
GROUP 7

Low 5.00

2.33

1.00