Coca-Cola

Chelsey Petrey

There is no limit to what a man can do or where he can go if he doesnt mind who gets the credit Robert Woodruff

Overview
History Leadership Sponsorship Financial Information Slogans Whats New Conclusion

Atlanta Beginnings
Dr. John Pemberton created Coca-Cola Sold at Jacobs Pharmacy for 5 cents Frank Robinson created the name and script logo Pemberton sold the business to Asa Candler

Beyond Atlanta
Incorporate and formula patented Joseph Biedenharn bottled Coca-Cola using a common glass bottle called the Hutchinson Root Glass Company manufactured the contour bottle in 1916, inspired by the shape of the African cola nut.

Robert Woodruff
Candler sold Coca-Cola to Ernest Woodruff Robert Woodruff assumed leadership Advertising
Six- bottle cartons Coca-Cola cooler Coca-Cola bell glass

Used Sundbloms Santa Claus picture

Woodruff Era
Sprite Boy used to introduced Coca-Cola Provided Coke to the military for five cents a bottle during World War II First product on the cover of Time Magazine

Woodruff Era
Expanded into foreign markets with local bottles, trucks, and personnel Cans and plastic bottles Coke Wave introduced Fanta, Sprite, Tab, Mr. Pibb, and Mello Yello introduced

Roberto Goizueta
Named Chairman and CEO Intelligent and Innovative risk taking
Coca-Cola Enterprise, Inc Diet Coke New Coke Coca-Cola Classic

Douglas Daft
Introduced Coca-Cola Polar Bears Donated 20,000 commercials to the library of Congress Introduced Dasani and Vanilla Coke Introduced new CocaColaReal marketing platform in 2003

Coke Commercial

Sponsorship
Olympics Project Hope Art of Harmony Tiger Woods Foundation Coca-Cola Racing Family Childrens Miracle Network Boys and Girls Club of America

Annual Income Statement

Income Statement Revenue Cost of Goods Sold Gross Profit SG&A Expense Depreciation & Amortization Operating Income Nonoperating Income Nonoperating Expenses Income Before Taxes Income Taxes Net Income After Taxes Continuing Operations Discontinued Operations Total Operations Total Net Income Dec 04 21,962.00 6,745.00 15,217.00 8,626.00 893.00 5,698.00 696.00 196.00 6,222.00 1,375.00 4,847.00 4,847.00 0.00 4,847.00 4,847.00 Dec 03 21,044.00 6,912.00 14,132.00 8,061.00 850.00 5,221.00 444.00 178.00 5,495.00 1,148.00 4,347.00 4,347.00 0.00 4,347.00 4,347.00

Annual Balance Sheet

Balance Sheet Assets Current Assets Cash Net Receivables Inventories Other Current Assets Total Current Assets Net Fixed Assets Other Noncurrent Assets Total Assets Liabilities and Shareholders' Equity Current Liabilities Accounts Payable Short-Term Debt Other Current Liabilities Total Current Liabilities Long-Term Debt Other Noncurrent Liabilities Total Liabilities Shareholders' Equity Preferred Stock Equity Common Stock Equity Total Equity 0.00 15,935.00 15,935.00 0.00 14,090.00 14,090.00 4,283.00 6,021.00 667.00 10,971.00 1,157.00 2,814.00 15,392.00 4,058.00 2,906.00 922.00 7,886.00 2,517.00 2,512.00 13,252.00 6,707.00 2,171.00 1,420.00 1,796.00 12,094.00 6,091.00 13,142.00 31,327.00 3,362.00 2,091.00 1,252.00 1,691.00 8,396.00 6,097.00 12,849.00 27,342.00 Dec 04 Dec 03

Stock Chart

Coca-Cola Slogans
1886 Drink Coca-Cola 1913 The Best Beverage Under the Sun 1929 The Pause that Refreshes 1937 Americas Favorite Moment 1945 Passport of Refreshment 1955 Americas Preferred Taste 1963 Things Go Better With Coke 1976 Coke Adds Life 1984 Just For The Taste of It 1985 Americas Real Choice 1993 Always Coca-Cola 2003 Coca-Cola Real

Whats New
Introduced a Ginger-flavored version of Sprite in China Started testing digital advertisements on its fleet of trucks in Atlanta, Chicago, Denver, Santa Fe, and New England Constructed its first plastic recycling plant in Latin America Launched DASANI in Ghana, Kenya, and will expand the drink throughout Africa

Look Up
A new TV campaign has been launched in Thailand called Look Up These Coca-Cola commercials target teens and commemorate teen lifestyle They encourage teens to believe in themselves and follow their dreams

Conclusion
Coca-Cola is one of the most popular beverages in the world So many different products give you so many options; therefore, Coca-Cola is bound to please almost everyone So, whenever you are thirsty, go ahead a crack open a refreshing can of Coke; you wont be disappointed

Bibliography
Annual Financials. (2005). Retrieved March 15, 2005, from http://premium.hoovers.com/subscribe/co/fin/annual.xhtml ?ID=10359. Bittar, Christine. (2005). Coke Eyes Lasting Impressions With Impressive Mobile Ads. Brandweek. New York: January 24, 2005. Vol. 46, Iss. 4; pg. 32, 1 pgs. Retrieved March 8, 2005, from ProQuest database. Coke Citizenship. (2002). Retrieved February 10, 2002, from http://www2.coca-cola.com/citizenship index.html Coke Insider (2002) Retrieved June 30, 2002, from http://www.accessatlanta.com/ajc/business/coke

Bibliography
Coca-Cola Heritage. (2002). Retrieved February 9, 2002, from http://heritage.cocacola/heritage_index.html Coca-Cola History and Collecting. (2001). Retrieved December 27, 2001, from http://www2.netdoor.com/~daviddriy/cocacola.ht ml Cola Wars. (2002). Retrieved January 29, 2002 from http://www.geocities.com/cocacentury/index.html

Bibliography
Madden, Normandy and Laurel Wentz. (2005). Ginger Sprite tested in China. Advertising Age. January 31, 2005, Vol. 76 Issue 5, p16, 1/6p, 1c. Retrieved March 8, 2005, from EBSCOhost. Music and Video Download. (2003). Retrieved February 23, 2003, from http://www.kazaa.com News Index. (2003). Retrieved February 22, 2003, from http://www2.coca-cola.com/presscenter/newsindex.html Prasad, Gunjan. (2005). Coke To Sharpen Teen Appeal With 'Look Up' TV Blitz. Media Asia, 1/28/2005, p4, 1/8p. Retrieved March 16, 2005, from http://chiron.gsu.edu/cgi-bin/homepage.cgi. Stock Chart. (2005). Retrieved March 15, 2005, from http://bigcharts.marketwatch.com/quickchart/quickchart.asp?symb=K O&sid=1272&time= Whats New (2003). Retrieved February 22, 2003, from http://www2.coca-cola.com/ourcompany/whatsnew.html