About Meru

Modern, brand-new, air-conditioned luxury cabs.

Indias fist and largest radio taxi operator, it changed the way metered taxis operate in India.

Round the clock availability of cabs backed by a location tracking GPS - based dispatch technology. This means a quicker pickup and faster response time to your call for a cab.
Advance Booking available on demand by calling 24*7 customer care center by calling 4422 4422 , or through SMS -aMeru & Meru on-the-Net. Operated by environment friendly fuel, i.e. CNG A printed receipt for every fare, providing details of distance traveled and total amount payable.

Entrepreneur
A first generation entrepreneur, Mr. Neeraj Gupta created the finest radio taxi service in India under the Meru brand name. Under his guidance, now, Meru has become a synonym to radio taxi. His entrepreneur skills have made Meru, a single largest radio cab service in India with fleet size more than 5000 cabs operating in Mumbai, Delhi,Hyderabad & Bangalore. He has a simple mantra of success - self belief, focus on goal and giving 100 %. According to Mr.Gupta advice to budding entrepreneurs is the equally same. He says, "Avoid all shortcuts as they always lead to dead ends. It's only your hard work and true efforts that give result."

Mr. Neeraj Gupta Managing Director

Vision of Meru
Our vision is to give urban commuters in India a world-class traveling experience, by using a technology that has evolved in developed countries over the past twenty years,

Entrepreneur
Neeraj Gupta is simply a commerce graduate from Mumbai university. Neeraj Gupta borrowed Rs. 50,000/- to start a garage in 1998 from his wife.

Started garage elite, which was meant for high profile clients.
Started 1 bus for pick up facility for Tata InfoTech in 2000. Got the contract of Pick-in-facility for Sitel India, a BPO outfit floated by Tata InfoTech. By 2002, Neeraj was owner of few buses with a turnover of just Rs.11 lakh. August 2006, when Neeraj applied for taxi service license offered by the Maharashtra govt. Today, Neeraj is Managing Director of V-Link Taxis and owns a fleet of 5,000 vehicles including 60-odd buses with a turnover of Rs. 250 crore having operation in Mumbai, Delhi, Hyderabad & Bangalore.

Y this Business
It was totally on research theory: Electronic Meters Mileage Upholstery Speed Driving comfort

Investors
In 2006, India Value Fund (IVF), a premier private equity fund, managing a corpus of over US $ 650 MM took an equity stake in the Company, with a view to creating one of the finest passenger transportation businesses in the country.

Facts of Meru
April, 2007 Launched in Mumbai with India Value fund advertising with 30 cabs. October, 2007 Started pick up and drop from Mumbai chhatrapati airport terminals. June, 2007 Increased cabs from 30 to 200. July,2007 Extend its pickup service to all areas within BMC limits. November,2007 Launched driver training programs. March,2008 Launched in Delhi with 250 cabs. April, 2008 - Launched in Bangalore with 500 cabs. May, 2008 - Launched in Hyderabad with 400cabs. September,2008 Launched, Meru for women: Safe, secure & convenient transport option December, 2009 - Launched credit/debit card payment options for Bangalore. February,2010 Launched credit/debit card payment options for Delhi.

Launched credit/debit card payment

Hindustan Times, Dec 2011

Entrepreneur Awards
During his journey with Meru Cabs, Mr. Neeraj Gupta was felicitated with, Entrepreneur of the Year Award by the Bombay Management Association (BMA) for his significant contribution in the Public Transportation and to provide high quality innovative transportation service. Udyog Rattan Award by the Institute of Economic Studies (IES) in 2007 Excellence Award to his company given by Institute of Economic Studies (IES) Award from All India Passengers Association Largest & Best Taxi Company in the Country

Best Entrepreneur of the Year Award from All India Passengers Association.

Best IT User Award to Meru Cab Company Pvt. Ltd. -Nasscom in 2008 & 2009

Business Model
Agent from companies go to the areas where drivers hang out, such as airport, parking lot, call centers, malls and then explain business to them.

Business Model conti After and formal application successful drivers pay a refundable deposit and an application fees and undergo two weeks of training.

Business Model conti

The driver is then given a vehicle for which he has to pay a daily fees. Any profit after the fees and fuel expenses go to the driver.

Business Model conti..

The operator owns the vehicles in the fleet and vehicles are bought in batches of 100-200 form various manufacturers.

Business Model conti.. Business Model conti.. Drivers are assure a certain numbers of fares everyday. However, driver have to pay a fee if they take leave on a day of duty.

Business Model conti..

Driver performance is monitored through customer feedback and Global Positioning System (GPS) module fitted in the car.

Convergence@cab
Meru - has reaffirmed the belief that IT can be deployed in just about any domain, and can lead to phenomenal gains. GIS Global Positioning System(GPS) General Packer Radio Service(GPRS) Mobile Data Terminal(MDT)

Meru
MERU CAB
The Prospect driver has to pay 10K as a refundable deposit. He will be put thru a series of medical tests. He will then be given a MERU car to drive around. The car's RC book will be in MERU's name. No contract with Driver. After 4 years driver will not own the car. The driver will then drive around the city for passengers. The driver has to PAY MERU A DAILY FEES OF 950INR. Whatever the Driver earns out of Taxi meter charges BELONG 9 TO HIS POCKET. If the Driver can EARN 1500Rs as daily revenue, then 150010 950=550Rs is HIS PROFIT/TAKE HOME for the day. 1 2 3 4 5 6 7 8 11 Oil service, dents and dinks are taken PAID BY MERU. 12 There are no Scheduled leaves for the Driver. Irrespective of the Health, family occasions, un-fortunate 13 events, the DRIVER HAS TO PAY 950INR Per Day.

v / s

Easy
EASY CAB
Driver HAS to pay 50K refundable deposit. No Medical Test. No such procedure. The car's RC book will be in Driver's name. He ENTERS INTO a SIGNED AGREEMENT with EasyCabs for a 4-Year TERM. AGT Reads - After a period of 4yrs the DRIVER GETS TO OWN THE Car. The driver will then drive around the city for passengers. Driver NEEDS TO PAY 950Rs Daily to EasyCabs. Whatever the Driver earns out of Taxi meter charges BELONG TO HIS POCKET. Just Like Meru,If the Driver can EARN 1500Rs as daily revenue, then 1500950=550Rs is HIS PROFIT/TAKE HOME for the day. HERE - All Oil service, maintenance costs BORNE BY DRIVER. (Remember the 'deemed' owner clause after 4 years) There are no Scheduled leaves for the Driver. If the driver QUITS/DIES!! within the 4 years - the 50K deposit is LOST and CAR GOES BACK TO EasyCabs.

Advantage @ Meru
Thoroughly trained Chauffeurs in a smart MERU uniform, fluent in English and Hindi. Routine spot checks by our Patrol Vans to ensure highest standards of service. Lost and Found- GPS based tracking technology responsive tracking system in place so that any item left behind inadvertently in a Meru cab can be traced to the vehicle the customer used. Some basic amenities like maps of the city, wet wipes, clean bottled water and a limited selection of music would is offered to passengers using Meru services. Another feature the panic button that is installed inside the Meru car, which enables the driver to connect to the Control Centre in case of an emergency or mishap.