Revision

Go over the key terms in preparation for a quiz at the end! MIGRAIN Demographics - CLEARS Psychographics Exam expectations

Les Misrables
LO To define the target audience To understand how it has been marketed

Why has this character been chosen to appear on the poster?

Les Misrables is the motion-picture adaptation of the beloved global stage sensation seen by more than 60 million people in 42 countries and in 21 languages around the globe and still breaking box-office records everywhere in its 27th year. Helmed by The Kings Speechs Academy Award-winning director, Tom Hooper, the Working Title/Cameron Mackintosh production stars Hugh Jackman, Oscar winner Russell Crowe, Anne Hathaway, Amanda Seyfried, Eddie Redmayne, Aaron Tveit, Samantha Barks, with Helena Bonham Carter and Sacha Baron Cohen. Set against the backdrop of 19th-century France, Les Misrables tells an enthralling story of broken dreams and unrequited love, passion, sacrifice and redemptiona timeless testament to the survival of the human spirit. Jackman plays ex-prisoner Jean Valjean, hunted for decades by the ruthless policeman Javert (Crowe) after he breaks parole. When Valjean agrees to care for factory worker Fantines (Hathaway) young daughter, Cosette, their lives change forever. In December 2012, the worlds longest-running musical brings its power to the big screen in Tom Hoopers sweeping and spectacular interpretation of Victor Hugos epic tale. With international superstars and beloved songsincluding I Dreamed a Dream, Bring Him Home, One Day More and On My OwnLes Misrables, the show of shows, is now reborn as the cinematic musical experience of a lifetime. 'Like' the official Les Misrables movie page on Facebook for updates on the film.

Trailer
Working Title - Les Misrables

Socio-economic status

Age 4-6 7-11 12-14 15-24 25-34 35-44 45+

Gender Male Female

Class AB C1 C2 DE

Why has the marketing team made posters for each character? How does each poster target its audience?

Character Posters

Effective marketing?
Has the marketing of the posters and trailer been effective in targeting its audience? Age: 45+ Female: 55% Class: AB How does Les Misrables fit in with Working Title?

Quiz!
What is MIGRAIN an acronym for? (point for each) What 6 factors make up the demographics of an audience? (point for each) What does psychographics means? Write a definition of audience. Who is the target audience for Les Misrables? What is the Working Title formula? Name 5 Working Title films. How many questions will you be given in section B of the exam? What percentage is section B worth? Which 2 areas of MIGRAIN does section B focus on?