Program Semester Subject Code Subject Name

: MBA : III : MB0050 : Research Methodology

Unit Number
Unit Title Lecture Title

:5
: Research Design : Introduction to Research Design

Lecture Number :

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Meaning of Research Design

Record of decision on paper or record disc on the part of the

research designer by using relevant symbols or concepts

Such a symbolic construction known as research design or model Research design is a logical and systematic plan prepared for directing a research study Constitutes the blue print for the collection, measurement and analysis of data

Plan, structure and strategy of investigation conceived so as

to obtain answers to research questions

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Jahoda and Destsch and Cooks Description

A Research Design is the arrangement of conditions for collection and analysis of data in a manner that aims to

combine relevance to the research purpose with economy in

procedure

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Needs of Research Design

Effective planning of the research study for decreasing the inaccuracy in the results Effective knowledge about the data to be gathered Idealized design is concerned with specifying the optimum research procedure that could be followed when there is no

practical restriction

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Characteristics of a Good Research Design

Series of guide posts to keep one going in the right direction Reduces wastage of time and cost Encourages co-ordination and effective organization Tentative plan which undergoes modifications, as circumstances demand, when the study progresses, new aspects, new conditions and new relationships come to light and insight into the study deepens Has to be geared to the availability of the data and the cooperation of the informants

It has also to be kept within the manageable limits

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Components of Research Design

Dependent and independent variables Extraneous variable Control Confounded relationship Research hypothesis Experimental and control groups Treatments Experiment Experimental unit

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Experimental and Non-experimental Hypothesis Testing Research

Hypothesis-testing research Experimental hypothesis testing research Non-experimental hypothesis testing research

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Program

: MBA

Semester
Subject Code Subject Name Unit Number Unit Title Lecture Title

: III
: MB0050 : Research Methodology :5 : Research Design : Classifications of Research Designs

Lecture Number :

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Various Classification Schemes for Research Designs

Experimental, historical and inferential designs (AMA) Exploratory, descriptive and casual designs (Selltiz, Jahoda, Deutsch and Cook) Experimental and expost fact (Kerlinger) Historical method, case and clinical studies (Goode and Scates) Sample surveys, field studies, experiments in field settings, and laboratory experiments (Festinger and Katz) Exploratory, descriptive and Causal

Experimental, quasi-experimental and non-experimental

designs etc
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Research Design in case of Exploratory Research

Survey of Concerning Literature Experience Survey Analyses of Insight-stimulating examples

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Research Design
Research Design for descriptive research Research Design for diagnostic research Research Design in case of Hypothesis-Testing Research studies

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Program

: MBA

Semester
Subject Code Subject Name Unit Number Unit Title Lecture Title

: III
: MB0050 : Research Methodology :5 : Research Design : Principles of Experimental Design and

Lecture Number : Important Experimental Designs

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Principles of Experimental Designs

The Principle of Replication The Principle of Randomization The Principle of Local Control

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Important Experimental Designs

Completely Randomized Design (CR Design) Randomized Block Design (RB Design) Latin Square Design (LS Design) Factorial Design (FD Design)

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THE END

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