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MARKETING AND ITS TYPES

BY: SANTOSH SINGH

MARKETING
The process by which companies create value for

customers and build strong customer relationships in order to capture value from customers in return.
As a practice, it consists in coordination of

four elements called 4P's: Identification, selection, and development of a product, 2. Determination of its price, 3. Selection of a distribution channel to reach the customer's place, and 4. Development and implementation of a promotional strategy.
1.

TYPES
ORGANIZATION INTEGRATED MARKETING RELATIONSHIP

MARKETING PERSON MARKETING PLACE MARKETING IDEA MARKETING MASS MARKETING PRODUCT VARIETY MARKETING TARGET MARKETING INTERNAL MARKETING

MARKETING EXTERNAL MARKETING TOTAL QUALITY MARKETING MEGA MARKETING TURBO MARKETING MICRO MARKETING CONCEPT MARKETING SERVICES MARKETING

ORGANIZATION MARKETING
Organization marketing is undertaken to create,

maintain or change the attitudes or behavior of target audiences toward an organization. It calls for assessing the organizations current image and developing a marketing plan for bringing about an improved image.

ORGANIZATION FOCUS
TERM Customer Satisfaction Quality vs. Quantity DEFINITION Business pursues the satisfaction of customers. The organization measures organizational outcomes using quality standards such as length of employment, severity of the disability rather than number of people placed in employment during a given year. The organization defines their unique services to be offered within the community. The organization defines their constituents or the target of their services.

Business Niche

Customer Identification

FRAME WORK FOR ORGANIZATION MARKETING PLAN


What is the mission of the organization? What are the abilities and preferences of the job

seekers? Who is the audience? What services will be offered to satisfy the customers needs? What are the economic trends? What are the outcomes expected? What is the message to the customers? What are the resources? What is the promotional plan? What tools will be used? How will success be determined?

ORGANIZATIONAL MARKETING PROCESS


Develop a Mission Statement Conduct an Environmental Analysis

A. Stakeholders B. Consumer Research C. SWOT Analysis Identify Marketing Strategies A. Product B. Place C. Price D. Promotion Specify Marketing Goals & Objectives Implement Marketing Plan Evaluate Marketing Plan

FOUR PS OF ORGANIZATIONAL MARKETING


Product Employment services an organization offers. Services address both customer needs and preferences. Where an organization provides services. The Labor Market Analysis determines location. The costs of services? Services may not be valued if presented as free. Services are often subsidized by the state through vendor arrangements. How an organization promotes their services. Public relations,brochures,flyers,advertisements, public service announcements, etc. Use business language.

Place

Price

Promotion

BENEFITS
A greater demand for employment services, at both a

job seeker and employer level. A more supportive community which Includes legislators, foundations, and businesses. An increase in status and reputation in the community and among customers. An increase in customer oriented staff, and an increase in staff morale. Competitors will be trying to be like your organization. Job seekers and employers will become promoters for staff and the organization. Greater resources may be realized.

CONCLUSION
A market-based organization acknowledges the on going nature of marketing activities, as well as the need for regular evaluation.Organizational marketing is indeed a time consuming activity; however, the rewards are well worth the effort. A competitive supported employment business which utilizes creativity and a clear plan of action will surely maximize resources, thus encouraging success!

THANK YOU