Académique Documents
Professionnel Documents
Culture Documents
Tactical planning Planning that guides the implementation of activities specified in the strategic plan.
Addresses shorter-term actions and current near-term activities.
SWOT ANALYSIS
SWOT analysis Analysis that helps planners compare internal organizational strengths and weaknesses with external opportunities and threats.
Rapid technological changes can spur lawsuits and create new forms of competition.
Rule of threeThe three strongest, most efficient companies dominate 70 to 90 percent of a market.
BCG ANALYSIS
Developed by Boston Consulting Group. A market share/market growth matrix that plots market share against market growth potential.