Market Information (Provide Market size & growth information on WANOP Space) Wide-area-network(WAN) Optimization market size reached

d 1 billion dollars in 2009 and the market is expected to grow 4.4 billion dollars by 2014. The APAC WAN Optimization Controller market recorded growth of over 21 percent YoY in FY2011-12. The research firm (Gartner Inc) has pegged the WAN optimization market in India at approximately $30 million for 2012. wan Currently , virtualization and consolidation are contributing to the continuing growth of the WAN optimization market which lead to the increase in demand of WAN connectivity. Opportunities are coming from online gaming, Web servers, and educational institutes which display results online and have automated their admission process. Online search engine companies are also scouting for trusted partners for WAN optimization.

SWOT Analysis (ARYAKA NETWORKS INC.) S

Please list your input below

Low cost leader. Economies of scale. Unique products. World class support.

Brand awareness

O New markets.

Adoption of new technology . Expanding globally. Emergence of new deployment methods.

Substitute products (MPLS). International competition. Government regulations.

SWOT Analysis (RIVERBED TECHNOLOGIES INC.) S Global presence W

Please list your input below

Specialized in network optimization and performance Broadest of set of capabilities in the industry
O Emerging technologies. T

Inability to support disaster recovery . Failure to really consolidate servers.

Global competitors.

Wan optimization technologies are becoming one of the key enablers of major IT projects .

Emergence of cloud and mobility is changing the definition of wide area network.

Recommendations*
Please list your recommendations below
(* Recommendations for Aryaka should include Strategy & actionable item with references to messaging, sales, website etc.)

Within less span of time Aryaka reached the world class provider of WAN optimization solutions to its customers. From the SWOT analysis the strategy I would recommend is the 4ps : Product- WAN optimization solutions ( Flank Strategy) Price- competitive pricing Place -global expansion Promotion- brand awareness can be enhanced through direct marketing ,e-mail marketing and social media marketing.

Competitive Matrix (ARYAKA VS RIVERBED)

Please fill in appropriate X and Y coordinates and then place Riverbed in appropriate quadrant

C o s t l e a d e r s Y h i p

ARYAKA

Riverbed

X Industry attractiveness