LED-LCD Tv Backlighting

How Tv Has Evolved

1989

2009

TV Type: CRT Screen Size < 36 # of TV per household = 1 Picture: SD

TV Type: LCD (mostly) Screen Size < 55 # of TV per household ~ 2.5 Picture: HD

Dramatic increase in Household Power consumption due to larger display size & TV count per house

LED-LCD TV Energy Consumption Leads To Innovation

Energy Star Led by Energy Star 5.0

CEC

EU

Hard Limit on all LCDTV > 50

TV Power Consumption Levels

This requires dramatic improvement in Power/sq-inch with increasing LCDTV size

Dimming of LED backlit LCDTV TV can help

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3 Types of Dimming of LED Backlit LCDTV: Local Dimming Vs Edge Dimming Vs Segment Edge

**

Local Dim Cost Segment Dim

Traditionally Limited by high cost of LED & Drivers

Edge Dim

Energy Savings

Top Reasons For Local Dimming in LED TV

More Energy Efficient and Better Picture Quality Tops Consumer Wish List
for next LCD TV purchase
More Energy Efficient Better Picture Quality Wireless connection
( to DVD, PVR etc.)

89% Helped by
Local Dimming

80% 73% 73% 66% 60% 51% 41%

Source: CEA Base: Random National Sample of 1000 US Adults

Thinner Shape Larger Screen Size Digital Photo Display Capability Internet Connectivity More elegant design

Demand for additional capability such as 3D, Color reproduction etc

Driven by better and localized LED control & switching speed.

Best HDTV (Top 3 Are Local Dimmed)

As of 2 weeks ago Local Dimming 1st

Local Dimming 2nd

Local Dimming 3rd

Plasma 4th
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Market success not only due to Picture Quality

Lessons from Plasma Tv

Plasma had the Best Picture Quality & still failed to capture TV market share. Why ?
High Power Consumption Average Cost Poor Form Factor

Market Failure

Local dimming LEDTV needs all 4 to be successful

Low Power Consumption Best Picture Quality Thin Form Factor Low Cost

Locally Dimmed LCDTV Difficulties

Cost of LEDs
Large Number of LEDs Includes Bin-ing costs
= 44%

Cost of (too many) discrete Drivers

= 20%

Thermal Problem due to Wasted power

causes heat that limits the driving of many LED channels from one chip Results in having too many driver ICs

Source: Power Electronics Technology

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Innovative Approach Solves the Thermal problem AND reduces cost

iWatts unique patent pending Adaptive Switch technology reduces wasted power by up to 60%

Minimizes the thermal problem

Enables driving of very high channel counts from Single IC

Single Chip saves BOM Cost Wider Vf Bin reduces LED cost
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64 Channel Single Chip LED B/L Driver for LCDTV

Breakthrough Architecture
iW7040

enables driving of 64 Channels

Industry leading cost & power

savings

Ideal for Local dimming and

segment based edge dimming

Supports External Boost or Buck 75 mA LED current Efficiency > 90%, Overall
Matching < 2%

First LED driver of its kind to drive 64 channel & upto 640 LEDs Available in Pre-Production quantities by June 10
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Benefits of iW7040 LED Driver

Upto 60% reduction in wasted power (compared to similar local
dimming LED TV using generic drivers)

Typical Savings of about 2W ~ 4.5W per IC Helps meet the most aggressive Energy Star 5 standard

Significant BOM cost savings due to higher integration (compared to

similar LED TV using 8/16 Ch drivers)

Typical savings of around $8-$10 Less component count, smaller pcb, fewer insertions 75% fewer drivers means fewer component failures Significantly improving reliability and lowering warranty costs

LED Cost Savings

Wider Vf bin-ning range saves LED cost

Better TV system matching & local dimming

Better picture quality

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Energy Efficient LED Is Made Possible

7040 Enables Local Dimming by making it cost effective while saving energy

Local Dim Cost Segment Dim With 7040 With 7040

Edge Dim

Energy Savings

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The perfect LED Backlight Driver ?

Solves Thermal Problem Save 2-4W per IC No More limitation on Vf diff Maximum possible BOM Savings Save $8-$10

No More limitation on Channel Count

Technology

IC

EASY Application Design User Friendly Graphical Interface

Software

System

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Summary: Power Management Solutions

Power Management Excellence
-- Efficiency, heat & power savings

Lowest Cost/Channel
Unique Benefits
-- Highest integration

Core LED Backlight Technology Digital PWM Control Adaptive Switching Adaptive LDO iMPower

Compelling Technology
-- Maximum control for best image quality

Platform solutions
-- Converging LCD Display Power Chain family
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