Research project

Stewart Serrao Bhavani Singh Shekhawat Kaveshna Shete

Mohd. Arif Shaikh

Group members

Sorabh Shandilya

Bhavesh Chhajed Monit Chauhan

Vikas Jain

Introduction

Topic for research Reason for the topic

Aim
The main Aim behind doing this survey was to study the Human Psychology behind brands.

Problem Statement
Preference of Brands For College Going Students

Literature review

2000
McLaughlin

1999
Darley

1977
Ward and Wackman

1997
Shim and Koh

1990
Bearden and Randall

2001
Auty and Elliott

2002
Taylor and Cosenza

2003
Weiss

College students prefer brands for social status

College students value money and buy quality brands

Hypothesis

Vidyalankar school of information technology(VSIT),Wadala South Indian Education Society(SIES),Sion Poddar College,Matunga Guru Nanak Khasla College,Matunga Ramnarain Ruia College,Matunga

Sample for research:-

Number of samples to be interviewed

Method of Data collection

Eco friendly

Online survey

Collection of data

Analysis of data collected

Number of daily responses:-

Gender : We did not want to have a bias study of our research for that reason we decide to collect samples in the ratio 65:35 In total samples collected of are:
Gender
Male Female Other

No of samples collected 32 18 Nil

Percentage
64 36 Nil

Contd
Column1
Male Female 0% Other

36%

64%

Reputation factor

Yes Male Female Total 18 7 25

No 14 11 25

Contd ..
18

16
14

12 10 8 6 4 2 0
Male Female

Yes
No No Yes

Contd..
Column1

No 50%

Yes 50%

Brand preference by Family Members

Yes Male Female 19 12

No 13 6

Total

31

19

Contd..
20 18 16 14 12 10 No 8 6 4 2 0 Male Female

Yes

Contd..
Sales

No 38%

Yes 62%

Brands as an item of Show-off

Yes Male Female Total 9 7 16

No 23 11 34

Contd
25

20

15

Yes No

10

0 Male Female

Contd

Yes 32%

No 68%

Impression
Yes No

Male

11

21

Female

15

Total

14

36

Contd
35 30 25 No 20 15 10 5 0 Male Female Yes

Contd
Sales

Yes 28%

No 72%

Imitate other(with respect to brands)

Yes Male Female Total 8 4 12 No 24 14 38

Contd
25

20

15

Yes No

10

0 Male Female

Contd
Yes 24%

no 76%

Financial Status

Yes

No

Male

23

Female

14

Total

37

13

Contd .

Female

Yes

No

Male

10

15

20

25

30

35

Contd .
No 26%

Yes 74%

Brand Loyalty

Yes Male Female Total 17 8 25

No 15 10 25

Contd

Female

No Yes

Male

10

12

14

16

18

Contd

No 50%

Yes 50%

I am not brand loyal i buy the best that suits me.

I like to stick to a particular brand.

Brand Loyalty
Brands are for people who are conscious of their outer appearance No I'm not a brand loyal...I buy whatever i like irrespective of the brand...The brand does not matter as long as i like what i buy n it is worth the money i spend.

Preference of brands

Impression

Cool factor

Reputation
Quality Value for money

Conclusion
3.Value for their money 2.Being their selves

1.Students prefer brands

Findings

teenagers prefer brands

H1 was levelled

H2 was proved to be right

Questionnaire
Questionnaire

Thank you