TELEVISION INDUSTRY

PRESENTED BY: SANJEEV KUMAR DSBSPGDMA1149

History of television in india.

-Television (TV)Invented by Philo Farnsworth in 1929 - Since it first became commercially available from the late 1930s, the television set has become a common household communications device in homes and institutions, particularly in the first world, as a source of entertainment and news.

Contd.
In existence for three decades Untill recently, all broadcasting was by government owned company (Doordarshan) Developed extensive network of terrestrial transponder Experimental telecast started in Delhi in 1959 The regular daily transmission started in1965 as a part of All India Radio

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The television service was extended to Bombay and Amritsar in 1972 Up untill 1975, only seven indian cities had a television service and Doordarshan was the solo provider of television in India Television service were separated from Radio in 1976 Introduction of colour tv in 1980s (during 1982 Asian games)

Current television issues

The Indian Television industry is going through turbulent transformation. Over the years, this industry experienced a great boom and today, India is one of the largest television markets in terms of viewership. Not only this, but overall TV industry is the most booming sector among consumer electronics in India. India has the third largest market in terms of viewers after China and the United States with TV dominating the media and entertainment The diagram below depicts the same.

Contd.

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Television continues to be the mainstay of the consumer electronics industry in India. India has 138 million TV house hold and is behind only China and USA in the world TV market. India had 600 million TV viewers in 2010, adding almost 140 million viewers from 460 million in 2009. During the last two years 11.5% of Indian homes bought a TV set. This figure is even higher among the top eight metros at 21.3% about one in every five home in these cities acquired a TV set in the last two years. In 2010, the television industry stood at a staggering US$ 6.5 billion, a rise of 15.6 per cent over 2009 estimate of US$ 5.7 billion. The industry is projected to grow at a CAGR of 16 per cent to US$ 13.9 billion by 2015.

Growth of TV channels: The total number of TV channels (both

private and government owned) grew from 461 in 2009 to 626 in January 2011. The number of News and Current Affairs channels was 312 and that of Non-News and Current Affairs channels was 314 up till January 2011.

Foreign Broadcasters: A total of 75 channels have been downlinked till January 2011 by a number of foreign broadcasters.

Direct To Home (DTH) Service: DD DIRECT+ is India's first and

only FTA Direct-To-Home (DTH) service being provided by Prasar Bharati (a public service broadcaster). Apart from Prasar Bharati, Dish TV India Ltd., Tata Sky Ltd, and Sun Direct TV Pvt. Ltd., Reliance Big TV Pvt. Ltd., Bharti Telemedia Ltd and Bharat Business Channel Ltd have also been granted license for operating DTH services.

HD Growth Wave: Another trend witnessed in 2010 was the entry of

HD channels. Apart from 'Food First', India's first HD food channel, 'Movies Now' was also launched in HD. Doordarshan broadcasted the Commonwealth Games (CWG) in HD format. Sports, Movies and Events are expected to be the key demand drivers for HD content. India currently has channels like NGC HD, Discovery World HD, Star Plus HD, Zee TV HD, and two Tamil HD channels and others are expected. DTH operators like SUN Direct, Tata Sky, Dish TV and Reliance BIG TV are heavily promoting their HD services in India . . Television Industry in India has gained new momentum due to liberalization and enhanced enthusiasm shown by the broadcasters to seize a huge share of the entertainment and media industry.

Current status of industry

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The television industry continues to dominate the E&M industry by garnering a share of over 42%, which is expected to increase by a further 9% to reach about 51%.

Major players.

Competitive analysis

CRT vs LCD..

Market analysis..

Market analysis.

Why plasma is losing out..

Plasma TV now accounts for just 2% of the overall flatpanel television market, with LCD holding 85% and LED TV 13%. The largest reason for Plasma's dwindling market share could be that the products are available only in large-screen sizes of 40-inches and above, while LCD and LED TVs are available right from 14-inches onwards. As per electronics market research firm DisplaySearch, the 22 to 24-inch TV segment accounts for more than 40% of TV sales, followed by the 32-inch segment that contributes 35% of the total share. The firm estimates that the Indian market accounts for 41.5% of the total Asia-Pacific TV market.

Future growth drivers..

Factors driving key consumer purchase

Others factors driving key consumer purchase

Five forces analysis

1.Competitive rivalry..
Competitor analysis (LG,Samsung,Sony,Onida,Vediocon) Industry Growth- Indias television industry expanded by 15.5% in 2010 and is expected to record a compound annual growth rate (CAGR) of 16% to touch Rs 630 billion by 2015. Concentration and Balance-. Corporate stake Fixed cost and value added Product difference and Brand identity

2.Threat of entry
Access to Distribution Channel Brand Salience Capital Investment and Economies of Scale

3. Threat of Substitute

4.Buyer power
The upgraders First time buyers Multiple set purchaser Replacement purchasers

5.Supplier power

conclusion
Purchasing decision of the consumer depends on quality, goodwill, popularity, affordability, features and support services of the product. Brand preference is dependent on age , income and education. Its brand name that sells products. International companies are giving tough competition to Indian players. Indian companies are lagging behind.

History of innovation(till now)