INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

BUSINESS PLAN FOR

YUM CUM
A MULTI CUISINE RESTAURANT
SUBMITTED BY: NUTAN ANURAG TIWARI ANUP SINGH BADORIA MOHIT MOHIT WAHI ATUL KUMAR SHUKLA AAYUSH GUPTA
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INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

VISION.
To setup a taste in the mouth of Indians by offering them the food which can afford by persons who are willing to have a healthier food

MISSION

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

BY PROVIDING A HEALTHY & HYGENIC FOOD & BEVERAGE.

BY RENDERING STANDARDISED & PERSONALISED SERVICES. BY PROVIDING HIGH QUALITY FOOD AT LOWER COST. BY GIVING VALUE TO CUSTOMER SATISFACTION.
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GOALS & OBJECTIVES

To serve good food in a friendly and fun environment. To be a socially responsible company. To provide its customers with food of a high standard, quick service and value for money. To create a brand name. To maximize the profit.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

INTRODUCTION
YUM CUM is a multi-cuisine restaurant serving three different cuisines Continental, Chinese & Italian. Its is a combination of two things Take Away & Fine Dining. Located in the heart of Crown Interior Mall Faridabad. Food & Beverage that is going to be served here is filled with mouth watering taste.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

HOW OUR YUM

CUM LOOKS LIKE.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

WHY FOOD & BEVERAGE SECTOR.

India is the world's second largest producer of food next to China, and has the potential of being the biggest with the food and agricultural sector. It is the only sector which can never reach to its saturation point. Its our dream to establish a chain of multicuisine restaurant.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

PLANS THAT WE KEPT IN OUR MIND.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Marketing plans

Market analysis Clients Marketing strategies Positioning competition

Financial plans

Budget Sources of funds Income statement projection Contingency plans

Human Resource plans

Staffing Safety measures Training & development policies

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MARKETING PLANS.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Market Analysis

Target market Life style Occupation Geographical

Clients

Who they are? Where are they located? Why do they buy & under what circumstances? What are their expectations concern price, quality & service?
Product Price(penetration price, discount, allowance, mode of payment, credit terms etc.) Place
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Marketing strategies

MARKETING PLANS.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Positioning

Supplier of high quality products. Quick & flexible service provider. Trust worthy provider of consistently reliable services.

Competition

No. of competitors Strengths Weakness

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FINANCIAL PLANS

Particulars Total investment Rent (2600@Rs.60+2600@Rs.20) Furniture Equipments Raw materials(daily+15 days) Electricity Salaries Advertisements/Sales Promotion Miscellaneous Amounts 70,00,000

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Budget (Preliminary Expenses)

2,06,000/month 20,00,000 20,00,000 1,70,000/month 30,000/month 1,42,000/month 2,00,000 15,000/month
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FINANCIAL PLANS

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Sources of Funds
Personal Investment of Rs.10 lacs. Borrowings from Banks & financial institutions of Rs.60 lacs

Contingency Plans

Rs. 10 lacs to be reserved.

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INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

PROJECTED INCOME STATEMENT

Particulars 32 covers Total Net Sales -cost of good sold Gross profit Expenses, Admin, Selling Operating profit Interest Corporate Tax Depreciation Net Profit 60lacs @ 12% 12.5% VAT 2%, 4%, 5% 25% 2009-10 1250*32*360 1,44,00,000 36,00,000 1,08,00,000 24,44,000 83,56,000 7,20,000 18,00,000 2,16,000 56,20,000 2010-11 1650*32*360 1,90,08,000 47,00,000 1,42,56,000 26,00,000 1,16,56,000 10,00,000 23,76,000 5,70,240 77,09,760 2011-12 1800*32*360 2,07,36,000 51,84,000 1,55,52,000 27,00,000 1,28,52,000 12,00,000 25,92,000 7,77,600 82,82,400
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INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

HUMAN RESOURCE PLAN..

Staffing
Employees Designation Floor Manager(Take Away & Dinning) Cashier(2 at Take Away & 1 at Dinning) Chefs ( for whole restaurant) Stewards(4 at Dinning & 2 at Take Away) Utility Workers( for whole restaurant) No. of Employees 2 3 4 6 2

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SAFETY MEASURES.

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2/19/2013

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HUMAN RESOURCE PLANS

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

Training & Development

Cycle time reduction Team management Performance appraisal Sending them to various seminars

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PROMOTION

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2/19/2013

Advertisements
Print media Electronic media Display media

Sales promotion
Sponsoring events Competitions Special discounts on special days

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INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

IT DOESNT REQUIRE EYES TO SEE, IT NEEDS TONGUE TO FEEL THE TASTE OF FOOD SERVED IN

YUM CUM
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SAMPLE MENU.

INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

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INSTITUTE OF TECHNOLOGY AND SCIENCE

2/19/2013

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