Marketing Council

17 Oct 02 Group Training Program

Pranab / Indrapal / Soumitra / Girish / Mohita

Next Steps on 13 Sept 02

Run one module a quarter Marketing Heads to determine attendees for respective companies Evaluate Quadra models for modules Use Quadra as content provider and trainer Bring in specialised consultants if Quadra models not adequate

Marketing Skills
Areas 1. Consumer Insight Development / Consumer Understanding 2. Marketing Objectives & Strategies 3. Industry / Competitive Mapping 4. Segmentation & Targeting 5. Differentiation & Positioning 6. Marketing Performance Module Ia Ib Ic

Id Ie If

Marketing Skills
Areas 7. Brand Equity Management 8. Market Research 9. Advertising Development 10. Media Management Module II a II b II c II d

11. Agency Management

II e

Marketing Skills
Areas 12. New Product Development 13. Product Knowledge 14. Promotions Management Module III a III b IV a

15. Direct Response Marketing

16. Public Relations 17. Customer Service Excellence

IV b
IV c IV d

Marketing Skills
Areas 18. P&L Management 19. Pricing 20. Sales Management 21. Dist / Channel Management 22. Trade Customer Marketing Module VI a VI b VII a VII b VII c

Update
Quadra proposal accepted for Module 1/2/3 Module 1 rollout in Dec 02 Module 2/3 combined rollout in Feb 03 3 batches per module with 20-25 attendees Module about 2-21/2 days each ; 9 am 7 pm Offsite recommended

Proposal : Module 1
Basics of Marketing & Brand Positioning Consumer Insight development/consumer understanding Marketing Objectives & Strategies Industry/competitive mapping Segmentation & Targeting Differentiation &Positioning Marketing Performance

Proposal : Module 2/3

Research and Advertising Management Brand Equity Management Market Research Advertising Development Media Management Agency management Product Development/Life Cycle New Product Development Product Knowledge

Proposal: Module 4/5/6

Marketing Support Promotions Management Direct Response Marketing Public Relations Customer Service Excellence P&L Management P&L Management Pricing Sales & Channel Management Sales Management Distribution/Channel Management Trade Customer Management

Quote
Rs 20 L plus 5% service tax plus Shunu / nurse travel / stay Breakup of Rs 20 L - Rs 6 L development cost plus rollout of one session - Rs 2 L rollout of two additional sessions - Charge for Module 1 & Module 2/3 combined

Trainers
Shunu Sen Sukanya Kripalu Vinita Dang

Next Steps
Revert to Quadra with number of attendees / experience / brief background : Girish : 18 Oct Quadra to speak with attendees get feel of expectations : 25 Oct Training subgroup to finalise with Quadra for Module 1 : 22 Nov - content - manuals