Académique Documents
Professionnel Documents
Culture Documents
Address critical performance issues Create the right balance between what the organization is capable of doing vs. what the organization would like to do Cover a sufficient time period to close the performance gap Visionary convey a desired future end state Flexible allow and accommodate change Guide decision making at lower levels operational, tactical, individual
Matt H. Evans, matt@exinfm.com
Environmental Analysis
Internal Environment
VALUE SYSTEM
ATTITUDES
MISC. FACTORS
Matt H. Evans, matt@exinfm.com
HUMAN RESOURCE
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Internal Environment
Miscellaneous Factors
Physical Assets & Facilities R&D Technological Capabilities Marketing Resources Financial Factors
External Environment
External Environment
Micro Environment
Matt H. Evans, matt@exinfm.com
Macro Environment
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MICRO ENVIRONMENT
Micro or task environment is more specific and immediate environment in which an organization conducts its business.
-Dunham & Pierce
1.
Supplier
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2.
Types of Customers
Customer
Globalization
Customer Segmentation
Matt H. Evans, matt@exinfm.com
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3.
Market Intermediates
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4.
Public
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MACRO ENVIRONMENT
Economic Political Social-Cultural Technological Natural Demographic International
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1. ECONOMIC ENVIRONMENT
Economic Conditions
Boom Depression
Economic System
Capitalist Socialist Mixed Economy
Economic Policies
Monetary Policy Fiscal Policy Foreign Trade Policy Foreign Investment Industrial Policy
Matt H. Evans, matt@exinfm.com
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2. POLITICAL ENVIRONMENT
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Political Environment
Politcal Environment
Political System Constitution Environment Preamble
Fundamental Rights
Legislature
Executive
Judiciary
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3. Socio-Cultural Environment Urbanization Religion Tastes & Preferences Customs & Tradition in Society Health & Quality of Life Language
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4. Technological Environment Innovation Research & Development Inflow of foreign Technology etc.
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5. Natural Environment Climatic & weather condition. Availability of Natural resources. Topographical factors: Physical features of place. Pollution Control
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6. Demographic Environment Age Composition Sex Composition Education Level Family size & structure Urban-rural population
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7. International Environment Globalization Oil Price hike International Terrorism Cultural Exchange
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SWOT
Internal Assessment: Organizational assets, resources, people, culture, systems, partnerships, suppliers, . . .
External Assessment: Marketplace, competitors, social trends, technology, regulatory environment, economic cycles .
SWOT
SWOT
Good Points
Easy to Understand Apply at any organizational level
Possible Pitfalls
Needs to be Analytical and Specific Be honest about your weaknesses
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Strengths
Strengths Those things that you do well, the high value or performance points Strengths can be tangible: Loyal customers, efficient distribution channels, very high quality products, excellent financial condition Strengths can be intangible: Good leadership, strategic insights, customer intelligence, solid reputation, high skilled workforce Often considered Core Competencies Best leverage points for growth without draining your resources
Matt H. Evans, matt@exinfm.com
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Weaknesses
Weaknesses Those things that prevent you from doing what you really need to do Since weaknesses are internal, they are within your control Weaknesses include: Bad leadership, unskilled workforce, insufficient resources, poor product quality, slow distribution and delivery channels, outdated technologies, lack of planning, . . .
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Opportunities
Opportunities Potential areas for growth and higher performance External in nature marketplace, unhappy customers with competitors, better economic conditions, more open trading policies, . . Internal opportunities should be classified as Strengths Timing may be important for capitalizing on opportunities
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Threats
Threats Challenges confronting the organization, external in nature Threats can take a wide range bad press coverage, shifts in consumer behavior, substitute products, new regulations, . . . May be useful to classify or assign probabilities to threats The more accurate you are in identifying threats, the better position you are for dealing with the sudden ripples of change
Matt H. Evans, matt@exinfm.com
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