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Group 6
Samsung Group
1080p full HD
3 HDMI
Built-in sub-woofers
LCD TV
LA52A650A1
Key Specification
Size : 132cm (52)
Entertainment Mode –
a TV made for entertainment
25 Demand
20 Supply
15
10
5
0
10 11 12 13
Price
Demand Analysis for
Samsung TV
5
4
In Billions
3 REVENUE
2
UNITSSOLD
1
0
06
07
08
09
10
11
20
20
20
20
20
20
Year
Demand Forecasting
40
35
No. of Units Sold
30
25
20 DEMAND
15 ANALYSISAND
FORCASTING
10
5
0
J F MR A M J JL A S O N D
Month
Competitors
General TV
Others
22% Samsung
27%
Samsung
LG
Philip
Sony Sony
13% Others
LG
Philip 23%
15%
LCD TV
OTHER
15%
SAMSUNG
30% SAMSUNG
SHARP SONY
11%
PHILIPS
LG
SHARP
LG OTHER
13%
SONY
PHILIPS 16%
15%
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Positive Points
Durability
Thank you
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QUESTIONS
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