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  • Sales Promotion

    Transféré par

    siddhuinzi
    614 vues8 pages
    This document defines sales promotion as incentives and techniques directed at consumers and traders to produce immediate sales effects. It is one aspect of a promotional mix. The document then lists various consumer promotion tools like samples, coupons, price discounts, and contests. It also outlines trade promotion tools such as price-offs and allowances that are used by HyperCITY. Business and sales force promotion tools involving trade shows, sales contests, and specialty advertising are mentioned as well.

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    Sales Promotion

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    Sales Promotion.ppt

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    © Attribution Non-Commercial (BY-NC)

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    PPT, PDF, TXT ou lisez en ligne sur Scribd

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    This document defines sales promotion as incentives and techniques directed at consumers and traders to produce immediate sales effects. It is one aspect of a promotional mix. The document then lists various consumer promotion tools like samples, coupons, price discounts, and contests. It also outlines trade promotion tools such as price-offs and allowances that are used by HyperCITY. Business and sales force promotion tools involving trade shows, sales contests, and specialty advertising are mentioned as well.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    614 vues8 pages

    Sales Promotion

    Transféré par

    siddhuinzi
    This document defines sales promotion as incentives and techniques directed at consumers and traders to produce immediate sales effects. It is one aspect of a promotional mix. The document then lists various consumer promotion tools like samples, coupons, price discounts, and contests. It also outlines trade promotion tools such as price-offs and allowances that are used by HyperCITY. Business and sales force promotion tools involving trade shows, sales contests, and specialty advertising are mentioned as well.

    Droits d'auteur :

    Attribution Non-Commercial (BY-NC)
    Téléchargez comme PPT, PDF, TXT ou lisez en ligne sur Scribd
    Signaler comme contenu inapproprié
    sur 8

    SALES PROMOTION

    Siddharth T

    Definition
    Sales promotion refers to many kinds of incentives and techniques directed towards consumers and traders with the intention to produce immediate or short-term sales effects One of the aspects of Promotional Mix Consists of different tools

    Consumer Promotion Tools


    Samples Coupons Price Offs Frequency Programs Contests/Prizes Warranty Tie-in Promotions

    HyperCITYs Sales Promotion

    Trade Promotion Tools


    Price-Offs Allowance Free Goods

    Business & Sales Force Promotion Tools


    Trade Shows Sales Contests/Awards Specialty Advertising

    Thank Y ou

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