3600 Market Research Online!

Leading online research in India!

• Formally started in August 2005. Informally conducting online research

since 2004

• A pioneer in conducting highly robust large scale online studies in India

• A portfolio of well accepted syndicated research products in the Indian

online space – ‘India Online’, ‘NRI Online’, ‘Online Ad Tracks’, Online
Brand Tracks’, ‘Website User Friendliness’

• Would be the only complete 3600 online research company in the

country after the launch of ‘online audience monitor’ later this year
 The larger game plan!
• Using internet as a ‘medium’ to conduct all kinds of market research,
and not just researching only the internet space

• Launching syndicated research products for the offline categories as

well – Ad Tracks, Brand Tracks, Customer Satisfaction, U & A Studies

• Building capabilities to conduct multilingual online surveys

• Building one of the largest (online) consumer panel in the country (

www.getcounted.net) - support own syndicated studies, market the
panel for ‘custom’ studies

• Juxt Public Pulse – the poll based weekly popularity rankings and
monthly ‘quality of life’ ratings
 Business Vision!
Online Research

Online Market, Advertising & Media Research

Consumer Research

Website Audience
Monitoring Surveys Monitoring

(Online) Consumer Panels

Syndicate Online Ad Tracking Consumer Research Net Usage Tracking Quantitative

Research Web Analytics Brand & Ad Tracking User Segment Profiling Research
Satisfaction Studies

Custom Qualitative
Site Evaluation & Usability Studies Specific Usage & Behavior Studies
Research Research
 Research Offerings!

Syndicated Research & Analytics

+
Customized Research & Analytics
 Typical 3600 Market Research Landscape
Customer Satisfaction Studies Usage & Attitude Studies

Media & Ad Tracking Studies

Consumer Need
identify
s t
u r
s i
Usage t Consumers g Communication
a g
i e
n r
convert

Marketing

Brand Tracking Studies Ad Effectiveness Studies

 JuxtConsult 3600 Syndicated Products – Consumer Markets

SABUC India Consumer Lifestyles

P
Brand Customer Friendliness & Usage Experience Demographic & Psychographic Consumer Segmentations & Profiles
L
A

Web Box Office N

N
Online Media Metrics
E

Consumer Need
D

Ad Box Office
Online Advertising Metrics

Usage Consumers Communication

Marketing
Brand Performance Tracking Ad Effectiveness Tracking

Brand Scorecard Ad Connect

JuxtConsult 3600 Syndicated Products – Online Markets

Web Connect India Online Live

Website ‘Interface Friendliness’ & ‘Usage Satisfaction’ User Profiles & Net Usage Behavior

Web Box Office P

L
Website Traffic & Media Metrics A
N

Consumer Need Ad Box Office N

E
Online Advertising Metrics D

Website
Usage Communication
Users

Marketing
Brand Performance Tracking Ad Effectiveness Tracking

Brand Scorecard Ad Connect

 *
Brand Performance Measurement

• Effectiveness of the ad in connecting with the category users

• Live ratings of ads by category audience on 12 distinct parameters Ad Connect

• Measuring the ‘audience mindshare’ the ad is generating for the brand

• Tracking current performance of various brands in the category

• Measuring sustenance, persuasion, pull and loyalty power of brands

Brand ScoreCard
• ‘Future-readiness’ of brands to gain category market shares

• Measuring both ‘user friendliness’ and ‘usage experience’ of websites

• Live rating of websites by category users on 19-32 distinct parameters Web Connect
• Measuring accessibility, appeal, navigability and usage satisfaction

* Survey based
 *
Online Audience Measurement
* Plan to launch in January 2009

• Overall level internet user profiles, usage dynamics and behavior

• Category level net usage dynamics and user profiles India Online Live
• Consumer segment-wise net usage behavior and preferences

• Website and category level traffic data, page views and time views

• Reach, rating points (e-TRPs) and user shares Web Box Office
• Traffic trends by day parts, days, weeks, months, …..

• Overall, category and website level ad impressions, click rates

• Category and website level share of ad exposures and spends Ad Box Office
• Product category and brand wise share of voice and spends

* Digital tracking based

 *
India Consumer Lifestyles
* Plan to launch in March 2009

• Consumption orientation based lifestyle segmentation of urban Indians

• Based on both the ‘ability to spend’ (socio-economic status) as well as India Consumer
‘inclination to spend’ (consumption orientation/propensity) Lifestyles
• In-depth understanding of segments on their:
– Demographic, geographic and socio-economic profile

– Lifecycle stage and asset ownerships

– Professional profile and reference groups

– Psychographic profile and outlook (personality, activities, interests and opinions)

– Shopping orientation and preferences

– Technographic profile (modern digital lifestyle orientation – mobile, computer,

internet)

– Media consumption and preferences (TV, newspaper, magazines, internet)

– Health profile

* Consumer panel profile based

 GetCounted Consumer Panel
• 117,000+ members already, of which around 70% active at some point of time

• 10,000 new members are added every month

• Represents over 275 million urban Indian population – 85% of total 337 million
urban Indian population

• Represents almost 100% ‘branded’ urban Indian consumption

• 9,500+ Rural members

• Not required to participate in more than 2 surveys a month

GetCounted Consumer Panel
• Only large scale consumer panel in India to have the following spread and
depth of consumer profiling:

– Household as well as financial asset ownerships

– Neighborhood classification*
– Housing details (size, type, ownership)*
– Occupation details (industry, function, hierarchy)
– Lifecycle stage*
– Family composition (size, earning members, dependents)*
– Mobile handset and service usage*
– Offline media usage and brand preferences
– Lifestyle and psychographic profiling*
– Shopping preferences*
– Health profile*

* To be available from January 2009

Clients
India
 Key People
Sanjay Tiwari, Director Mrutyunjay Mishra, Director

 Over 14 years of experience in  9 years of experience in market research

advertising, marketing and branding and analytics

 Worked for 6 years with leading ad  Previously worked with IMRB

agencies like Leo Burnett, Saatchi & International, IDC India, Convergys, and
Saatchi, FCB Ulka Annik

 Worked for another 6 years as an  Has led strategic business research, quality
independent brand, marketing and studies (CI/ Six Sigma), change
advertising consultant management projects

 Author of “The Uncommon Sense of  Has functional consulting experience in

Management” (2006) and “The implementing dashboards & reporting
Uncommon Sense of Advertising” (2003). solutions in ERP environment
Titles published by Sage Publications
 Exposure to projects from varied
 Over 3 years of experience in handling
1/2 industries – FMCG, Pharma, BFSI, TMT,
online research studies and projects Consultancy Services, Government and
Public Administration
 Key People
Laveesh Bhandari, Director Sidharth Rao, Director

 Worked with NCAER for 4 years as a  Began his career in advertising with
senior economist Mudra and Grey Worldwide

 In 2001, started Indicus Analytics.  In 1999, co-founded Webchutney, a full

Indicus is today one of the leading service interactive agency
economics research firms in the country

 Today, Webchutney is India's leading

 Handled various research projects, from interactive agency with presence in
industry and infrastructure to poverty, New Delhi, Mumbai, Bangalore,
health, education, water and sanitation, Chennai and Kuala Lampur
nutrition, etc

 Writes on the ‘new media’ in some

 Clients include World Bank, Twelfth leading business newspapers from time
Finance Commission, USAID, Harvard to time
University, India Today Group, etc
Thank You!