s

DEFINITION
Women Entrepreneurs may be defined as the women or a group of women who initiate, organize and operate a business enterprise.

Government of India has defined women entrepreneurs as an enterprise owned and controlled by a women having a minimum financial interest of 51% of the capital and giving at least 51% of employment generated in the enterprise to women.

QUALITIES OF A WOMEN ENTREPRENEUR

Ability to learn quickly from her abilities, her persuasiveness- quick learner. Open style of problem solving. Willingness to take risks and chances. Ability to motivate people. Knowing how to win and lose gracefully.

FACTORS AFFECTING WOMEN ENTRERENEUR

Economic Independence Establishing Identity Motivation Family Support Availability Of Funds Greater Freedom And Mobility Developing Risk Taking Ability Building Confidence

WHY DO WOMEN TAKE-UP EMPLOYMENT?

Push Factors Death of bread winner Sudden fall in family income Permanent inadequacy in income of the family Pull Factors Womens desire to evaluate their talent To utilize their free time or education Need and perception of Womens Liberation, Equity etc. To gain recognition, importance and social status. To get economic independence

CATEGORIES OF WOMEN ENTREPRENEURS

Women in organized & unorganized sector Women in traditional & modern industries Women in urban & rural areas Women in large scale and small scale industries. Single women and joint venture.

CATEGORIES OF WOMEN ENTREPRENEURS IN PRACTICE IN INDIA

First Category Established in big cities Having higher level technical & professional qualifications Non traditional Items Sound financial positions Second Category Established in cities and towns Having sufficient education Both traditional and non traditional items Undertaking women services-kindergarten, creches, beauty parlors, health clinic etc.

CATEGORIES OF WOMEN ENTREPRENEURS IN PRACTICE IN INDIA (CONTD.)

Third Category
Illiterate women Financially week Involved in family business such as Agriculture, Horticulture, Animal Husbandry, Dairy, Fisheries, Agro Forestry, Handloom, Pottery etc.

SUPPORTIVE MEASURES FOR WOMENS ECONOMIC ACTIVITIES AND ENTREPRENEURSHIP Direct & indirect financial support Yojana schemes and programme Technological training and awards Federations and associations

DIRECT & INDIRECT FINANCIAL SUPPORT

Nationalized banks State finance corporation State industrial development corporation District industries centers Differential rate schemes Mahila Udyug Needhi scheme Small Industries Development Bank of India (SIDBI) State Small Industrial Development Corporations (SSIDCs)

YOJANA SCHEMES AND PROGRAMME

Nehru Rojgar Yojna Jawahar Rojgar Yojna

TECHNOLOGICAL TRAINING AND AWARDS

Stree Shakti Package by SBI Various training programmes by Entrepreneurship Development Institute of India Trade Related Entrepreneurship Assistance and Development (TREAD) National Institute of Small Business Extension Training (NSIBET) Womens University of Mumbai

FEDERATIONS AND ASSOCIATIONS

National Alliance of Young Entrepreneurs (NAYE) India Council of Women Entrepreneurs, New Delhi Self Employed Womens Association (SEWA) Association of Women Entrepreneurs of Karnataka (AWEK) World Association of Women Entrepreneurs (WAWE) Associated Country Women of the World (ACWW)

WOMEN ENTREPRENEURSHIP IN INDIA

States No of Units Registered No. of Women Entrepreneurs Percentage

Tamil Nadu
Uttar Pradesh Kerala Punjab Maharastra Gujrat Karnatka

9618
7980 5487 4791 4339 3872 3822

2930
3180 2135 1618 1394 1538 1026

30.36
39.84 38.91 33.77 32.12 39.72 26.84

Madhya Pradesh
Other States & UTS

2967
14576 57,452

842
4185 18,848

28.38
28.71 32.82

Total

WOMEN WORK PARTICIPATION

Country India (1970-1971) India (1980-1981) India (1990-1991) India (2000-2011) USA UK Indonesia Sri Lanka Brazil Percentage 14.2 19.7 22.3 31.6 45 43 40 35 35

WOMEN ENTREPRENEURSHIP IN INDIA

Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Pappad Pickles At present there are 3 Es Electronics Energy Engineering Economy

SOME EXAMPLES
Mahila Grih Udyog 7 ladies started in 1959: Lizzat Pappad Lakme Simon Tata Herbal Heritage Ms. Shahnaz Hussain Balaji films Ekta Kapoor

Naina Lal Kidwai, Investment Banker Fortune magazine listed her as one of the worlds most powerful business women in 2003. India Inc recognises her as one of its most powerful investment bankers. But Naina Lal Kidwai, HSBCs deputy CEO, cant be reduced to simple woman-banker equations; her professional vision transcends gender

 Shahnaz Husain, Herbal Beauty Queen Shes the "Estee Lauder of India", with even famous department stores like Galleries Lafayette in Paris, Harrods and Selfridges in London and Bloomingdales in New York stocking her cosmetics, creams and lotions.

Lalita Gupte, Banker She has created a formidable global presence of what was once a native development finance institution. Account-holders can now bank at ICICI branches in UK, the Far East, West Asia and Canada. With ICICI since 1971, Gupte was the first woman to be inducted on the board in 1984.

 Indra Krishnamurthy Nooyi, chairman and executive officer of PepsiCo, was according to Forbes magazine's 2006 poll, the fourth most powerful woman in the world. She was also named the #1 Most Powerful Woman in Business in 2006 by Fortune magazine. She got her bachelor's degree from Madras Christian College in 1974, entered the Business Diploma programme at the Indian Institute of Management, Calcutta, and later moved to the US to attend the Yale School of Management. Nooyi serves on the board of directors of several organizations, including Motorola, the Federal Reserve Bank of New York, the International Rescue Committee, and the Lincoln Center for the Performing Arts.

PROBLEMS OF WOMEN ENTREPRENEURS

Dual role to play at workplace & at home place Subordinate to men: Male dominated society Just that her being women : De motivated Non-awareness of facilities provided by government Competition with large scale units Problems related to marketing

PROBLEMS OF WOMEN ENTREPRENEURS

Financial Problems Credit Facilities Problem of Middlemen Lack of Access to technology Lack of self-confidence Lack of training Credit Facilities

SUGGESTIONS FOR GROWTH OF WOMEN ENTREPRENEUR

Change in Attitude Training Increase in mobility Initiate them to Professionalism Provision of various amenities Inculcating marketing skills Self recognition and growth