JOHNSON &

JOHNSON
 INTRODUCTION
 Global manufacturer of
Pharmaceuticals ,Consumer products
and Medical devices.
 Listed in FORTUNE 500 Companies
 Ranked 1st among Top 50
Pharmaceuticals Companies.
 230 subsidiary companies with
operations in over 57 countries.
 Well-known consumer products are
the BAND-AID Brand line of Headquarters at
New Brunswick ,
bandages, Tylenol Medications ,
New Jersey
JOHNSON'S BABY Products
 HISTORY
 Joseph Lister’s speech on “antisepsis” was the
inspiration behind creating Johnson & Johnson.
 Produced its first products in 1886
 Incorporated in 1887
 ROBERT WOOD JOHNSON served as the
first President of the company.
 In 1910,JAMES WOOD JOHNSON
succeeded him as President.
 In 1932 ,ROBERT WOOD JOHNSON II
became President.
 CORPORATE CHAIRMANSHIP
 Robert Wood Johnson I (1887-1910)
 James Wood Johnson (1910-1932)
 Robert Wood Johnson II (1932-1963)
 Robert Wood Johnson III (1963-19650
 Philip B. Hofmann (1965-1973) ROBERT W. JOHNSON
(1887-1910)
 Richard B. Sellars (1973-1976 )
 James E. Burke (1976-1989)
 Ralph S. Larsen (1989-2002)
 William C. Weldon (2002 Onwards)
 KEY MEMBERS

 William C. Weldon
Chairman ,Board of Directors;
Chairman ,Executive Committee;
Chief Executive Officer

 Christine A. Poon
Vice-Chairman ,Board of Directors;
Member ,Executive Committee

 Dominic J. Caruso WILLIAM C. WELDON

Member, Executive Committee;
Vice President, Finance;
Chief Financial Officer
 COMPANY STRUCTURE
 Based on the principle of Decentralized
Management.
 Executive Committee is the principal management
group.
 Committee is responsible for the operations and
allocation of the resources.
 Oversees and coordinates the activities of the
three segments.
 Each subsidiary within the business segments is,
with some exceptions, managed by citizens of the
country where it is located.
 SUBSIDIARY HOLDINGS
Johnson & Johnson is a highly diversified company with
at least 230 subsidiaries, which it refers to as the
"Johnson & Johnson Family of Companies". Some of
these subsidiaries include:
 ALZA Corporation
 Baby Center, L.L.C.
 Johnson & Johnson, Group of Consumer Companies,
Inc.
 Johnson & Johnson Health Care Systems Inc.
 Johnson & Johnson - Merck Consumer
Pharmaceuticals Co.
 Johnson & Johnson Pharmaceutical Research &
Development, L.L.C.
 Pfizer Consumer
 J & J IN INDIA
 Spread its roots in India during 1947.
 It was Mr. Patrick Whaley who
set the foundation.
 Launched Johnson’s Baby cream and
Prickly Powder.
 Product like bellodomma, pharmaceutical
tapes were imported from the parent
company.
 In Sep. 1957 , a new company Johnson & CELEBRATING 50 GOLDEN YEAR
Johnson India Ltd.,was created and registered.
 Recently this company celebrated its 50 years in India.
 GEOGRAPHICAL DISTRIBUTION

Geographic Area No. of

Square Feet
Facilities (in
thousands)
United States 63 7,448
Europe 37 8,667
Western Hemisphere 16 3,026
(excluding USA)
Africa ,Asia and Pacific 32 3,429
Worldwide Total 148
22,590
CONTD…

Source: www.edgar-online.com
 SEGMENTS OF BUSINESS

Johnson & Johnson is organized into

three business segments:
 Consumer

 Pharmaceutical

 Medical Devices and Diagnostics

SEGMENT WISE DISTRIBUTION

Source: www.edgar-online.com
 CONSUMER
Manufactures and markets a broad range of
products used in the fields like-
 Baby and Child Care

 Skin Care

 Oral and Wound Care

 Women’s Health Care

 Nutritional and Over-the-counter

Pharmaceutical Products
 MAJOR BRANDS
 AVEENO (Skin Care Products)
 BAND-AID (Brand Adhesive Bandages)
 CLEAN & CLEAR (Teen Skin Care Products)
 JOHNSON’S BABY (Baby Products)
 NEUTROGENA (Skin and Hair Care Products)
 REMBRANDT (Brand of Oral Care Products)
 SPLENDA (No Calorie Sweetener)
 JOHNSON’S BABY
 #1 U.S. recommended brand by maternity

professionals
 Corporation’s most global brand
 #1 worldwide in baby skin and hair care
 10 bottles of our products per year
for every baby born in the world
 WHAT TO EXPECT

 Continued above market growth in

sales and profitability
 Insights and scientific innovation
 Geographic expansion particularly in
emerging markets
 Our Mission :To make every baby a
Johnson’s Baby
 LEADERSHIP IN DEVELOPED MARKETS

 Market share position in baby skin care

#1 U.S.
#1 U.K.
#1 Germany
#1 Italy
 Entry into the large French market
 #1 market share in Diaper Rash in the U.S.
 BABYCENTER.COM
 Baby center’s unique model engages moms and
provides a valuable targeted marketing platform
CONTENT ONE TO ONE MARKETING

COMMUNITY
REVIEWS &
RIGHT
ASSORTMENT
 PRODUCT PORTFOLIO

BABY HAIR OIL BABY SOAP BABY SHAMPOO BABY CREAM

BABY OIL BABY POWDER JOHNSON’S BABY LOTION

BUDS
 PHARMACEUTICAL

Pharmaceutical segment includes products

in the following therapeutic areas:
 Anti-Fungal
 Anti-Infective
 Cardiovascular
 Contraceptive
 Dermatology
 Gastrointestinal and many more…
 MEDICAL DEVICES AND
EQUIPMENT

 Includes a broad range of products distributed

to Wholesalers, Hospitals and Retailers.
 Used principally in the professional fields by
Physicians, Nurses, Therapists, Hospitals,
Diagnostic Laboratories and Clinics.
 Products include Cordis’ circulatory disease
management products, DePuy’s orthopedic joint
reconstruction and spinal care products
 MAJOR BRANDS
 Vistakon's ACUVUE Disposable Contact Lens
 OneTouch Brand Blood Glucose Meters from
LifeScan, Inc
 P.F.C. Sigma Knee System from DePuy, Inc
U.S. & INTERNATIONAL
SALES FOR 10 YEARS

Source: www.edgar-online.com
SALES BY SEGMENT
Sales (in billions of dollars)

Source: www.edgar-online.com
OPERATING PROFIT BY SEGMENT
Profit (in billions of dollars)

Source: www.edgar-online.com
 ADVERTISEMENT
The Campaign for Nursing’s
future:
 America’s Nurses :THEY DARE TO
CARE
 Nursing profession,facing a severe
manpower shortage
 Various associates,National
Student Nurses
association,National League for
Nursing,American Nurses
Association etc.
 To encourage the people to enter
into the nursing profession.
 ADVERTISMENT
Having A Baby Changes
Everything:
 Reinforces the value that
people have come to expect
of J&J.
 To enhance the bond
between parents and their
babies.
 Helps to keep your baby
happy and healthy.
 E.g.- J&J No More Tears
baby shampoo.
 MILESTONES
1989: Introduced the first test kit for the detection of
antibodies to hepatitis C.
1996: Introduced the first test kit to screen blood for antigens
to HIV-1, the virus that is responsible for the vast majority of
AIDS cases in the U.S.

 1997: Introduced the first fully automated blood banking system

in Europe.
1999: Introduced the first fully automated blood and
plasma screening system .
2000: Introduced the first blood screening kit for HCV antigen.
AWARDS & RECOGNISATION
 In the year 2005 j&j was recognised by National
Safety Council for the exellence in environmental,
health and safety management.
 In the year 2006 Working Mother Magazine
named j&j in best 100 places to work for mother.
 Fortune magazine ranked j&j in 9th position in over
all industry and also listed it in the America most
admired companies in 2006
 In the year 2007 j&j receive the Spark Award
for the new packing and advertising campaign.
 SOCIAL RESPONSIBILITY
 Centre of Health, Environment and Justice
AND
JOHNSON & JOHNSON
launched PVC consumer campaigns

 Developed a PVC phase out policy in June 2007

 Signed the Compact for Safe Cosmetics --

A pledge to make safe products
ECO-FRIENDLY ENDEAVOURS
 Reached a
settlement with the
U.S. govt. in
December 2006

 Installed a “ZERO”
discharge cooling
tower water
treatment system

SOURCE: U.S. DEPARTMENT OF JUSTICE

(01-25-2007)

,
HELPAGE
 Donated to TSUNAMI relief efforts in
Asia.

 Gave $10 million to September 11 , 2001

victims

 Working to reduce its green house gas

emissions
 RESPONSIBILITY
TOWARDS EMPLOYEES

 Recognize their merit

 Respect their dignity
 Sense of security of job
 Compensation - Fair &
Adequate
 Working conditions clean
, orderly & safe
 Free to make
suggestions & complaints
 RESPONSIBILITY
TOWARDS COMMUNITY
 Community in which we live & work
 World community
 Good citizens
 Encourage civic improvements
 Encourage better health & education
 ENVIRONMENTAL POLICY

 Integrating
Environmental goals
 Striving for ZERO WASTE
 100% resource efficiency
 Enhancement of environment
 Utilising innovative technologies
 Fostering ENVIRONMENTAL ETHICS
 CREDO
 Our first responsibility - doctors, nurses,
mothers, fathers, consumers

 Everything of high quality

 Constantly strive to reduce costs
 Customers’ orders -serviced properly
 Suppliers & distributors - make profit
 Envt. is the ultimate human health issue
OLYMPIC SPONSERSHIP