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GOOD AFTERNOON!

SPELLING DRILL
1. DEVISE Devise a way on how to travel by air. 2. DEMISE The early demise of her father deeply grieved her. 3. ADVISE Advise the students that there will be no classes tomorrow. 4. PROPHECY The prophecy says that she will live and prosper. 5. CITE Cite reasons why they should choose you.

OBJECTIVES
1. Discover what propaganda is by viewing different advertisements that use propaganda; 2. Differentiate the different propaganda devices: a. by viewing examples (photos/videos) of each device in the class discussion; b. by answering correctly on a visible quiz on advertisements that use propaganda 3. Create an advertisement showing one or two propaganda devices in the form of a jingle or commercial.

LOOK, WATCH, OBSERVE, COMMENT

LOOK, WATCH, OBSERVE, COMMENT

LOOK, WATCH, OBSERVE, COMMENT

LOOK, WATCH, OBSERVE, COMMENT

LOOK, WATCH, OBSERVE, COMMENT

THINK PAD ROUND ROBIN


( 1 MINUTE TO ANSWER) What do you think of these ads? What do they have in common? What is their purpose? (1 MINUTE TO REPORT)

PROPAGANDA
Propaganda are facts that are systematically and deliberately distorted. Propaganda are information, ideas and rumors spread widely to help or harm a person, group, movement, institution, nation, etc.

PROPAGANDA DEVICES
Kinds and examples

NAME CALLING
Appeals to your hates and fears. Uses horned words such as communist, agitator, anarchist, dictator, traitor, coward, etc.

GLITTERING GENERALITIES
Giving a halo to ones program by using general terms that connote virtues such as justice, peace, love, honor, equality, liberty, democracy.

TRANSFER / ASSOCIATION
Establishes connection between ideas presented and another object, person, party, cause or idea which people respect.

TESTIMONIAL
An endorsement by a well-known personality is used to make you accept a product, program or project.

PLAIN FOLKS
Encourages people to believe that a persons views are acceptable because he/she acts just like the folks at home or that a product is good because this is what folks at home are using.

CARD STACKING
Stresses the good qualities of a product while belittling others without looking bad. This is achieved through half-truths, innuendoes, threats, evasions.

BANDWAGON
Urges you to use a product, join a movement or a cause or support a candidate just because everyones doing it. It works on the theory that most people do not want to be different.

QUESTIONS
Is propaganda always bad? How does propaganda affect the lives of consumers or viewers and the way they use a certain product or support a person?

VISIBLE QUIZ
A. Name-calling B. Glittering generalities C. Transfer D. Plain folks

VISIBLE QUIZ

A. B. C. D.

Name-calling Glittering generalities Transfer Plain folks

VISIBLE QUIZ
A. Name-calling B. Glittering generalities C. Transfer D. Plain folks

VISIBLE QUIZ
A. Name-calling B. Glittering generalities C. Transfer D. Plain folks

VISIBLE QUIZ

A. Bandwagon B. Glittering generalities C. Transfer D. Plain folks

GROUP ACTIVITY
Make an advertisement that shows one or two propagandas discussed in class. It may be in a form of jingle or commercial. It should be not more than 3 minutes. Time to prepare: 10 minutes

GROUP ACTIVITY
CRITERIA Creativity 5 Clarity of message 5 Correct use of propaganda - 5 TOTAL: 15 points