PRESENTED BY: SHRADDHA CHOUDHARY ROLL NO(08)

MEANING DEFINITION

WAYS OF CHANGING ATTITUDE

TYPES OF CHANGE CONCLUSION

Attitude is a persons perspective towards a specified target and a way of saying and doing things. Attitude represents an individual degree of like or dislike for something. Quite often persons and objects or ideas become multi-dimensional and complex.

ATTITUDES ARE EVALUATIVE STATEMENTS EITHER FAVOURABLE OR UNFAVOURABLE CONCERNING OBJECTS, PEOPLE, OR EVENTS. THEY REFLECT HOW ONE FEELS ABOUT SOMETHING.

PROVIDING NEW INFORMATION

USE OF FEAR

WAYS OF CHANGING ATTITUDE

OTHERS

INFLUENCE OF FRIENDS AND PEERS

THE COOPTING APPROACH

1.

PROVIDING NEW INFORMATION:Negative attitude is insufficient information. formed because of

Providing information to fill in the gap can change attitude. Example: Workers in organisation

2.

USE OF FEAR:Change depends on the degree of fear. Example: Low level of fear arousal can ignore the people to change. As warnings are not strong. Moderate level of fear arousal make people aware about situation and changes the attitude. High level of fear can make people reject the message as it is threatening and thus not believable.

3. INFLUENCES OF FRIENDS OR PEERS:

Through persuasion of friends or peers.

Credibility of others, is important especially peers. Peers with high credibility have significant influence on change of attitude.

4. THE COOPTING APPROACH:-

Taking people who are dissatisfied with a situation and getting them involved in improving things. It helps to change the attitude in a positive manner.

5. OTHERS

Individual is more likely to change a privately attitude than one he has stated publicly.
Continued association with others of same attitude, one can be influenced in negative or positive direction.

 CONGURENT

CHANGE:

Movement in the same direction but with reduced intensity of feeling.

Example: A negative or positive attitude of boss towards his subordinate will persist, but the degree of like or dislike is reduced.

INCONGRUENT CHANGE: Involves in change of direction itself from positive (or negative) attitude towards a person to negative(or positive) attitude towards same person. EXAMPLE: Change in voting for a different political candidate, resigning from an organisation.

ATTITUDE AFFECTS PERFORMANCE.

HENCE, THE NEED FOR POSITIVE ATTITUDE TOWARD WHATSOEVER WORK ONE DOES.
EXAMPLE: STORY OF THREE BRICK LAYERS

K. ASWATHAPPA