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Svasti is an urban microfinance operation started in October 2008 to cater to the financial needs of the low income segment of society in Mumbai Svasti started its operations by providing loans to Women Joint Liability Groups. In the near future, it aims to become a comprehensive financial service provider delivering customised loan products, facilitating savings and satisfying insurance needs of the people in the target segment
CONTD
Svasti provides loans of Rs.10000 to Rs.20000 at reasonable interest rates with minimal documentation, no security, small and conveniently repayable installments, all available to customers at their doorstep Svastis loan products and services are fully compliant with the RBI guidelines on priority sector loans issued in May 2011 pursuant to the recommendations of the Malegam Committee
Customised Products : Consequently, Svasti has among its objectives the development of customized products and processes that suit different customer profiles. Additionally, Svasti understands the need to learn from the implementation of each of its products and accept changes. The segment of society that Svasti intends to serve, there exists a diverse range of people with differing needs, profiles and ability Svasti is of the belief that one loan product cannot satisfy the requirements of these customers.
CONTD..
EMPLOYEES OF SVASTI
Young, eager to learn, good communicators The driving force behind Svasti are its field staff. Svasti has three levels of field staff at the branches :
Customer Relationship Manager (CRMs) who are the interface with Svastis customers Branch Managers (BMs) who manage the CRMs, the running of a branch and quality of the portfolio originated Unit Managers (UMs) who are responsible for a geographical area consisting of 2 branches
CUSTOMERS OF SVASTI
Svastis loan customer is a person with a need for small loans and the ability to repay them and comply with Svastis rules. The identification of this need and ability drives the core of products and processes. Svastis customers come from different occupations ranging from tailors to caterers to vendors.
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