Why McDonalds is not going Organic ?

The answer is..because they were never compelled to. In an effort to remake their tarnished image of selling fat junk food, plastic food and food that is made of refuse from meat factories, McDonalds is spending One Billion Dollars on a Make over for its locations in Canada. But will McDonalds improve their real problemfood quality and finally go organic? Or will they still keep serving Mystery McNuggets? McDonalds doesnt qualify to be an expert on nutritional needs of Canadians but this move will not address the quality of their product which is poor nutrition, plastic foods and refuse from slaughter factories. The changes are superficial decorating a pig and putting lipstick on it but its still a pig.

What is this

The factory food that fast food chains uses is actually refuse from meat packing slaughter houses and is made from: tendons, eyeballs, muscle tissue crawling in bacteria, washed in ammonia then artificial flavours and dyes are used to make it look like meat. Bugs, bacteria, rotting food is made into a pink sludge that McDonalds uses as food in their mystery servings. We say mystery because most fast food chains do not follow the FDA rules that insist that McDonalds put a description of the food and where it was derived but they are not labelling their food ethically.

VIDEO TO BE SHOWN HERE

Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does. - Steuart Henderson Britt

People need to be educated so that they can make intelligent moral choices Gary L. Francione
Your brand is formed primarily, not by what your company says about itself, but what the company does. Jeff Bezos People don't buy what you do; they buy why you do it. And what you do simply proves what you believe Simon Sinek

Your uniqueness is your greatest strength, not how well you emulate others. Simon S. Tam
90 percent of all Gillette shavers are bought by women for the men in their lives Martin Lindstrom

(influence matters .results dontcoz results follow)

Its different !

nico
By Sahil verma 10804784

Ajitabh Srivastava
Sarvendra pratap

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Akshi Parashar
Harmanjote Kaur

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Shivi aggarwal 10802519

YOUR SUGGESTIONS OUR BENEFIT

This is just to type down the on-the-spot suggestions and queries(if any left unanswered) from audiences side

We take Pride in introducing Unico Our Motive

To lend some relevance and make sense out of Organic idea of food

Many millets would have gone extinct with the usual corporate monopolization and genetic modification if Organic movement had not started.

Organic farms, restaurants and caf who are promoting the habit of Organic food products.

Lets see what people what people who are actually doing it have to say about ORGANIC RELEVANCEbe shown regarding a small (A small video will
organic caf running In New Delhi)

Something about Organic Agriculture in India

About 1/3rdof the organic agricultural land (12.5 million ha) is in transition/ developing markets and emerging markets.
Out of this 12.5 million ha land .4.43 million ha organic farming land is in India (even more than China) When we have that amount of production which is sufficient enough to put Organic consumption as a nascent habit in our routine then why not do good for ourselves ?
Then why exporting 80% yield

Source : PHD Research Bureau, compiled from economic survey of India 201011.

Before selecting the target ( which might not be even interested in our venture) We did some research ( at least tried to find out facts regarding ) people of Punjab and all those who are settled here. Punjab stands Pattern of percapita income of the Indian states Share of Punjab out of total Investment proposals in India is 0.85% (In 2011, out of Rs.1199856 crore of Investment Rs.10144 crore of Investment was proposed in Punjab) Share of Punjab in food grain production has declined over the years. It has come down to around 11% in FY2011 from around 13% in FY2001. (One of the reasons stated is intensive chemical culture of farming , So Organic ideology does make sense here ) Agro based, food processing & beverages leads the opportunity ventures you can go for , in Punjab

Source : PHD Research Bureau, compiled from economic survey of India 201011.

Indian Organic Food-Market Size

Source : http://www.jaivikindia.com/presentations/session-1/Girish-Aivalli.pdf

SWOT ANALYSIS OF ORGANIC FOOD BUSINESS

S T R E N G T H

W E A K N E S S

O P P O R T U N I T Y

T H R E A T S

QSPM analysis of Organic Food Business

COMPETITIVE ANALYSIS OF ORGANIC FOOD BUSINESS

Strengths and Weaknesses

Opportunities and Weaknesses

SEGMENTATION
Individuals: people that dine in by themselves.

Families: a group of people, either friends or a group of nuclear relatives dining together.
Take out: people that prefer to eat Unico's food in their home or at a different location than the actual restaurant. Dieting Women Young and Happy couples Ageing health conscious individuals Athletes Customers focused on environmental sustainability

Positioning
Unico will position itself as a reasonably priced, upscale, organic restaurant. LPU consumers who appreciate high-quality food will recognize the value and unique offerings of Unico's organic food. Patrons will be both single as well as families, ages 15-45. Unico's Organic food positioning will leverage their competitive edge: Product. The product will have the freshest ingredients including homemade pasta, imported cheeses, organic vegetables , cereals, and top-shelf meats. The product will also be developed to enhance presentation, everything will be aesthetically pleasing. Service. Customer service will be the priority. All employees will ensure that the customers are having the most pleasant dining experience. All employees will go through an extensive training program and only experienced people will be hired. By offering a superior product, coupled with superior service, Unico will excel relative to the competition.

Strategy Pyramids
Initial Market strategy will be to educate potential customers about not only how unhealthy other fast food options are, but also how their selections are not that affordable with regard to negative externalities to a persons health and negative effects on the local community and environment. By advertising that Unico will provide healthy convenient choices that are also affordable we look to capture the part of the market that contains the growing number of health conscious consumers. Initial incentives of discounts and rewards for coming back Unico can start to build brand value and trust within the community.

TIE UP WITH LPU FOR PROMOTION

This campaign will leverage personal relationships with people on staff of the Lovely editorial pages and Lovely World to get a couple of articles written about Unico's. One will be from the business point of view, talking about the opening of the restaurant and the people behind the venture. This is likely to be run in the business section. The second article will be a food review. The same will be communicated via LPU UMS

Marketing Mix
Unico's marketing mix is comprised of these following approaches to pricing, distribution, advertising and promotion, and customer service. Pricing. Unico's pricing scheme is that the product cost is 45% of the total retail price. Distribution. Unico's food will be distributed through a take out model where customers can call in their order and come to the restaurant to pick it up, come into the restaurant, place the take out order and wait for it to be completed, or come in and dine at the restaurant. Advertising and Promotion. The most successful advertising will be banner ads and inserts in UMS and as well as a PR campaign of informational articles and reviews also within the Lovely news. Customer Service. Obsessive customer attention is the mantra. Unico's philosophy is that whatever needs to be done to make the customer happy must occur, even at the expense of short-term profits. In the long term, this investment will pay off with a fiercely loyal customer base who is extremely vocal to their friends with referrals.

THE MENU
The menu is going to be extremely simple but changing every day. We will keep a small group of constants on the menu and then feature a chef's recommendation that we plan to have 85% of meals ordering. This will help us to reduce waste and plan ingredients and purchasing. We are going to encash Ethnic Organic ingredients and recipes . (Our chef will have great latitude in designing and producing menu offerings from many different world cultures. We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting cultural recipes.) We are going to have ..what we call side items also The fruit cups would include things like cut apples, oranges, grapes, strawberries, blueberries, raspberries and bananas. The vegetable cups would include things celery, tomatoes, carrots, broccoli, cauliflower, and cucumbers As far as beverages go Unico will not provide any soda, juice, or other drink that is high in sugar content, high fructose corn syrup, or artificial sweeteners. Appropriate drink selections will be unsweetened tea, green tea, low sugar juices or electrolyte rich beverages, and a variety of low fat organic milk options. Agenda : By keeping the options in our menu simple Unico will be able to save on operating costs.

We are PROMOTING itDIFFERENTLY

1. We will get a memorable phone number, such as 1800-Lettuce.
2. We will Obtain a memorable URL and email address and include them on ALL marketing material. 3. Consider a vanity automobile tag with our company name. 4. Get a toll free number. These are really cheap and make it easy for people from anywhere in Phagwara-Jalandhar belt to call/fax to our office. 5. Phone on-hold messages. When customers are on-hold, impart useful information about your company. 6. Posters. These can be anything we want but should add logo and visibility to your identity. They can be used everywhere.

7. Signs. it would include contact information such as logo, phone and web address, especially if there is a lot of traffic. Signs with the same information should be put on vehicles., road diversions and signboards.

Other than this we are going to have promotions via Internet ( social media specifically) Direct mail Brochures Seminars Awareness camps in schools and colleges Pamphlets WORD OF MOUTH

PRICING AND BUDGETING

An excel file will be showed to display the prices and some constraints that we are facing while coming to a decision regarding finalization of suppliers

THANK YOU !