Académique Documents
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Todays Topics:
Defining Sport and Sport Management Nature and Scope of the Sport Industry Unique Aspects of Sport Management Competencies and Career Planning Professional Preparation Future Challenges and Opportunities
Defining Sport
Sport is any activity, experience, or business enterprise focused on fitness, recreation, athletics, or leisure. sport does not have be competitive, nor does it always require specialized equipment or rules; in fact, sport includes activities such as working out, running, and dancing. (Parks & Quartermain, p.7)
Sport Management is any combination of skills related to planning, organizing, directing, controlling, budgeting, leading and evaluating within the context of an organization or department whose primary product or service is related to sport and/or physical activity. (Parks & Quartermain, p. 8)
In essence, sport management is the application of management processes to sport environments. Sport Managers need: management skills and experience AND an understanding of both the sport system and the value of sport in society.
Sport Industry- all sport-related products offered to customers Sport Industry Segmentation
Sport Performance
Sport Production
Sport Promotion
Participation
Products/Influence
Promo Tools
Municipal Recreation
Private Clubs
Social/Charitable Organizations
Sport Marketing/Consulting
Tourism
VS.
4. Sport is perishable.
Sport Context
New Rules!!!!
Everyone is a contingent worker Everyone is an entrepreneur Everyone may not have pensions or benefits More and more work will be done by project teams Managers will facilitate teams reaching objectives Long term employment with one organization will be the exception
Professional Preparation
Sport management programs available in the USA Getting experience in the field before you finish school Having a professional attitude and image Business etiquette
Career Planning
Values are the qualities, attitudes, beliefs,
traits and concepts that have special significance or meaning for a person
The Workplace is
The Challenges
Technology Ethics Social Responsibility
Facility Management:
Growth in domes and multi-pad arenas Growth in golf courses
Sporting Goods:
Growth in diversity of products
Growth in use of event management
Professional Sport:
Growth in number of franchises BUT
Hockey (up) #1 for men Baseball (up) Swimming (down) #1 for women Basketball (up) Volleyball (down) Soccer (up) Tennis (down) Downhill Skiing (way down) Cycling (up)
Demographic Shifts
(Foot, 2007)
Dance, swimming, golf, walking, bird-watching, cross-country skiing, personal health promotion
Theatre travel