MEN MAKEOVER CENTRE (SMART STUDIO)

ROLL NO. - 6124,6321,6342,6358,6361

Presentation outline

Executive Summary Company Summary Products and Services Market analysis and Marketing Strategy Management Summary Financial Plan Future Prospect

Executive summary

Smart studio is a full-service makeover centre dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, innovation and hard work.

Keys to Success

Location: providing an easily accessible location for customers. Environment: providing an environment conducive to giving relaxing and professional service. Convenience: offering clients a wide range of services in one setting, and extended business hours. Reputation: reputation of the retail chain and other as providing superior personal service. Service: providing best service at customer

Company Summary

Smart Studio will ,upon commencement of operations, sell a wide range of service and products for men. We will provide quality hair, dressing, skin, therapy, massage, personality development solutions along with top lines of products.

Start-up Summary

Initially we are planning to open 10 centers in major cities. The start up capital will be used for store design, store leasing, equipment buying, training, MIS advertisement, and staffing. We expect a 25% growth in our clients every year.

Start-up

Total investment expected-2 Cr Contribution by promoter- 10 lacs each Bank loan -1.6 Cr Fixed asset creation- 1.2 Cr Variable asset- 60 Lacs Reserve- 20 lacs

Location of our centre

Mumbai- Central and Bandra Pune- Aundh and MG road Goa New Delhi- Vasant Vihar and Gurgaon Bangalooru

Start-up capital per centre

Lease amount-10lacs +2 lacs(for 800- 1000 sq ft with parking) Fixture and decoration-2 lacs Tools and machinery-1 lac Chair and glass-80 thousand MIS( computers) and Music systems- 70 thousand Creams and other materials-60 thousand Staff training and clothing-30 thousand

Rent and electricity-1 lac per month(depends upon location) Registration and association charge-35 thousand Air conditioner- 1 lac

Products and Services

Therapeutic massage services (ayurveda) Body treatments, personality development Skin care- Facials and anti-aging treatments Hair- styling, colors, shampoo, conditioning, curling. Dressings- Wedding dressing, Party dressing, Official dressing, Celebrity dressing, Physical fitness tips and diet suggestions

Products and Services

We also offer a full retail line that complements the service menu. Products included are highend cosmetics, gym, dieticians, and beauty products. Services are provided at your door by trained staffs and specialist. Focus mainly on non surgical cosmetic but also have massage therapy, facials.

Market Analysis

There are several existing gym and a number of individual saloon in the Country for men, but none with our service/product range within a retail chain. Such comprehensive centers are currently not available. The growth rate for this kind of service is high. Introduction of foreign brand and fashion provide high opportunity for growth. Health tourism(ayurveda).

Market segmentation

We are primarily targeting potential clients within 10 km radius. We estimate 50% of the local and visiting population who might be targeted. Young and high earning people working in IT sectors. Club culture and stylish look awareness.

Our clients
Individuals

with high disposable income People who sometimes have chronic pain or old injury issues Massage 1 - 4 times a month for relaxation Huge anti-aging and beauty market potential Traffic continues to be a huge problem in Metropolis and our therapies are valuable for this segment of the population. Hotels for our out-call services. Clubs and Society

Our clients

Young fashionable college boys Newly married men Celebrities and models Young executives and professionals Old age people with high health conscious and disposal income Tourist

Marketing strategy

Satisfied clients are our best marketing tool. When a client leaves our business with a new look, he is broadcasting our name and quality to the public. We will ask our clients for referrals, and reward them with discounted or free services depending on the number of clients they bring. We will also offer discounts to our business partner referrals. We will develop a profit sharing relation with our business partner.

Marketing strategy

Local Advertising & Promotions Networking Referrals - prior to opening Hotel and Gym Referrals Location traffic Company colaboration

Management Summary

We will be organized and managed in a creative and innovative fashion to generate very high levels of customer satisfaction, and to create a working climate conducive to a high degree of personal development. Training to help improve employee product knowledge and skills on a regular basis. We will provide insurance to our employee.

Management Summary

Rana P Singh Promoter Naveen Kumar Mishra- Promoter Gopal Krishna-Promoter Kunal Deore- Promoter Santosh Kumar Singh- Managing Director Manager-10 Staff-110

Staffs

Assistant -80 Therapist (specialist)-10 Dress expert-10 Consultant doctors(specialist)-10 Manager cum supervisor-10 Accountant-5 Floters-5

Revenue sources

Welcome offer(Hair cut + Shaving + Face massage)Rs150 Makeover (Hair styling, facial, dressing, diet tips (Gym), herbal cream recommendation) Rs1500 /Body Massage Rs 1000/Expected no. of customers per month 150+90+600 INCOME (150*1500 + 90*1000 + 600*150)=Rs 4,05,000 (service tax as applicable) TOTAL FOR 10 CENTRES Rs 40,50,000 YEARLY INCOME Rs 4,86,00,000

Expenditure

Payment of staff- Rs 1,39,20,000 Rent and electricity- Rs 1,20,00,000 Telephone and internet- Rs 6,00,000 Principle- Rs 32,00,000 every year (5 years) Interest 25,60,000 Advertisement cost- Rs 30,00,000 Maintenance Rs 2,00,000 Cream, shampoo, colour, herbal products and other retail product inventory used for providing service- Rs 96,00,000

Payment of staff

Assistant -80*7500= 6,00,000 Therapist (specialist)-10*12,000=1,20,000 Dress expert-10*8000=80,000 Consultant doctors-10* 15,000= 1,50,000 Manager cum supervisor-10*15,000=1,50,000 Accountant-5*8000= 40,000 Cleaner and helpers=20,000 Total payment = Rs 11,60,000 Each centre payment= Rs 1,16,000

First Year Financials

Total Revenue expected - Rs 4,86,00,000 Total Expenditure expected including Interest and Loan repayment Rs 4,50,80,000 Gross Profit Rs 35,20,000

Break even point

We assume a strong economy, without major recession. We also assume, that there are no major changes to the consumer behavior, Medical regulations, and infrastructure. We expect that we will break even in the very first year of our business.

Business growth expected

Next 5 Years (Revenues)

2009- Rs 4,86,00,000 2010- Rs 6,07,50,000 2011- Rs 7,89,75,000 2012- Rs 11,05,65,000 2013- Rs16,58,47,500

Expenditure in next 5 years

Profits in next 5 years

Future prospect

We will start CRM and provide discounted rate to them through out our chain. We will collaborate with five star hotels, fitness centre, IT company, clubs for our services. Based on income and response we will open more centre in the same city at different location. We will focus on herbal treatment with no side effect.

THANK YOU!