Académique Documents
Professionnel Documents
Culture Documents
Halka Balkov, MBA Masaryk Institute of Advanced Studies, Czech Technical University in Prague www.muvs.cvut.cz e-mail: hbalackova@volny.cz
UNIDO Technology Foresight for Practicioners Training course, 6-10 October 2003, Prague
Session objectives
What is brainstorming Why and when use it How to organise and lead a successful brainstorming session What mistakes are to be avoided Additional creative problem solving methods
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
What is brainstorming
The best way how to have a good idea is to have many ideas
method of thinking up solutions, concepts, ideas in problem solving using the brain to storm new ideas in groups
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
the creative process is not always easy (problems of fear, criticism, no existing solutions yet) one person has a limited capacity people tend to judge new ideas immediately (a change is difficult for a human being)
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
in a group of people free associations to the topic given relaxed and friendly atmosphere deferred judgements release the human mind, lateral thinking
As many ideas as possible, no matter how crazy they are
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
BENEFITS of brainstorming
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
How can we promote our products? What can our company do in 5 years hence? What can we do to solve the problem XY? How can we improve co-operation of A and B? - What do our customers really want? - What opportunities do we have this year? - How can we have more fun at work?
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
BRAINSTORMING CONSTRAINTS
does not rank the ideas cannot help you select the important ones does not suggest the best solutions must be amended by other methods
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
Organising a session?
1. PREPARATION PHASE
3. EVALUATION
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
1. PREPARATION PHASE
3. EVALUATION PHASE
Mistakes to be avoided
people are negative in advance (it will not work anyway) too many brainstormings in the company bad atmosphere in the beginning
bad experience with the method judgements occur during the session any criticism and personal attacks
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
INDIVIDUAL BRAINWRITING
COLOURFUL CARDS
MUVS CVUT Prague
MIND MAPS
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
INDIVIDUAL BRAINWRITING
When?
-
When you need to solve some problem alone, and you do not have a group to work with A piece of paper (can be big and colourful to stimulate your thinking). Jot down all ideas linked with the issue. !! Do not judge yourself !! further steps as in brainstorming
How?
-
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
COLOURFUL CARDS
When?
-
in a group of people, sensitive topic (eg. What do we like / dislike about our managers, company?) a set of papers / person (smaller pieces, A4/3 or 3M), colours as needed, for example yellow and green people individually note their opinions on the cards, one idea per card, yellow positive, green negative glue the cards on the flip chart, grouping immediately similar opinions together, negative on the left, positive on the right let people see and discuss the result brainstorming on What can we do about it? can follow
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
How?
-
MIND MAPS*
WHAT is it?
-
alternative way of making notes and mapping any issue many well-known thinkers used some form of it (Leonardo da Vinci) does not use linear form of notes, but EXPLOSIVE using colours, pictures and symbols
WHY? uses natural brain processes stimulate thinking, fun, joy linear form
explosive form
architecture
history
PRAGUE
capital city
culture
MUVS CVUT Prague
transport
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
to make a daily schedule notes of the lesson, books, articles holiday planning shopping list to do list every day, as often as possible, be creative, develop your own style with time, have fun also in groups after brainstorming session
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague
SUMMARY
creativity is not born by itself creative methods must be consciously introduced and developed in organisations people must be encouraged to use them, with no fear to make mistakes, prized for new ideas support from top management needed good preparation and patience
End of Presentation
UNIDO - Technology Foresight for Practitioners - Training course, 6-10 October 2003, Prague