Need Analysis & Promotion

of Security Equipment

SYED FURQANUL HAQUE

PGDM (MARKETING)
2007-2009
IPM GHAZIABAD

Godrej & Boyce Mfg. Co. Ltd.

JAIPUR
 ACKNOWLEDGEMENT
This is serve gratitude to all those people without whom
this PROJECT would have never seen the light of day. An
endeavour is difficult to even initiate without the help of many
souls who are always there by the grace of God. Researcher
project is a result of help provided by many people.
First of all I acknowledge our sincere gratitude and
indebtedness to Mr Amit Tuli (Manager of Corporate Relation)
& Dr.Anita T Mathew (Faculty of HR) IPM GZB for giving us
invaluable opportunity to make this project report. I also
thankful to Mr.Arvind Dwivedi (Sr.sales executive, security
equipment division) & my colleague Arjun Das swami and
Prashant Sharma for providing me a necessary information.
Finally I would like to thanks to Mrs.Veena Nandi Tiwari
for providing necessary help, whenever I required.
 ABOUT THE COMPANY
• Founder of Godrej was Ardeshir Godrej.
• Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai
on 7th May 1897.
• Head Office –Pirojshanagar, Vikhroli Mumbai India.
• Incorporated on 3rd March 1932.
• Godrej entered in FMCG sector in 1971.
• Godrej entered in Real State sector in 1990.
• Godrej entered in BPO Solution & Services Space in 2003
(Godrej Global Solution Ltd).
• Godrej has completed its 111 years.
• Annual sales of Godrej & Boyce Mfg co Ltd in Indian
Currency is 28,896 Million (Updated 2007).
Mission Vision & Values
 Division of GODREJ & Boyce
Mfg.Co.Ltd
GODREJ & 
Boyce 
Mfg.Co.Ltd

Security Material
Home Furniture’s
Goods
Equipment Handling
Appliance
Division Equipment

Physical Electronic
Security Security Doors
Product System
 PRODUCT PROFILE

Security
Equipment
Division

Physical Electronic
Security Security
Doors
Product System
 SECURITY EQUIPMENTS
Physical Security Equipment:-

Defender Plus Safes Record Room Popular Safes

Door
Electronics Security Equipment:-
Contd….

CCTV E Laptop Safe Video Door Phone

 Contd….
Doors:-

Flush Doors:- Moulded Panel (2 P,4 P,6 P)

Royal Teak Doors (2 P,3 P,4 P Arch Top,6 P Square Top)

Competitor of Godrej in Security
Equipment
• Physical Security:-
– Gunnebo India pvt
– Methodex
– Syntax
– Nexus
– S.S. Communication
• Electronic Security:-
– Panasonic
– Zicom
– Banking automation
– Honey well
– Sinic
• Doors
– Kalsi Automatic Door Sys tem (P) Ltd
– Tasido Wooden Door Co Ltd
– Furntech Interiors Private Ltd
– Jindal Overseas
ANALYSIS AND INTERPRETATION
• Universe :- Jaipur
• Sampling unit :- The Hospitals, Religious and
Residential places
• Sample size :-Sample size was 100
• Type of Sampling :- Convenience sampling
• Research Design :- I choose descriptive and
diagnostic research study method.
• Research Instrument :- Questionnaire
• Data Collection :-Primary Data & Secondary
Data
 Graphical Analysis
ANALYSIS ON SECURE YOUR SELF FACING OF THREAT

Manpow er,Security
Equipment
3% 4% 2% 3% No
8% Security Equipment
12% 22% Fake Currency,Fire
46%
Others Fake currency

60% Burglary,Fire
17% Manpow er
Burglary,Fake Currency
None of Above 23% Fire

You should also have protection arrangement against the

following threat

120
96
100 89
84 86
80
YES
60
NO
40
16 14
20 11
4
0
T

Y
F

C
E

E
IS

N
H

IR
E
R
/T

F
O
Y

R
R
R

U
R
LA

C
E
T
G

E
K
R

A
U

F
B
 Contd….
USING OF SECURITY MEASURE AGAINST USING SECURITY MEASURE AGAINST FIRE
BURGLARY/THEFT

20%

47%
YES YES
NO NO
53%

80%

USING OF SECURITY MEASURE AGAINST SECURITY MEASURE AGAINST FAKE CURRENCY

TERRORISM

37%

43% YES
YES NO
NO
57% 63%
 FINDINGS
• Large number of government & pvt organization using
Security Equipment & satisfied.
• Customer think that brand name of the company can influence
their purchase decision.
• Hospitals & religious places owner are very much aware about
their inbound & outbound security solution.
• After the serial Bomb blast in Jaipur on 13th May, the customer
gave the quick response and they really appreciate it.
• Some of the respondents in the survey were found reluctant
about giving details to us.
 RECOMMENDATIONS
The Company should advertise its Security equipment.
Today Price based competition is skyrocketing so if it is
possible that Company should cut down its security
equipments price.
During the survey I got the demand of Bullet proof door was
high so, company should make these type of door.
Company should promote its security equipment through
canopy.
Company should do mall activities once in a week because it
is necessary to promote the high involvement security product.
THANK YOU