Business Plan

Darshan Patil Roshan Vichare Ruby Singh Dhawal Shah

We four of us planned to start this business after going through surveys and studies about many egg consumers who are now shifted from the normal egg to protein shake. Our focus was not only Maharashtra but all the egg consumers of India who prefers an added protein over the normal egg. Secondly our focus is on professions like BodyBuilding, Athletes, Actors, Sports persons those who are concentrating on the health. So we are planning the processed egg with High Protein Content to add a taste as well as keeping the muscle growth in mind. According to marketing analysis we found that customer always need something new as well as cost effective options. i. e. Greater Value with lesser cost.

Currently in the market there are two qualities present Layers and Desi keeping this thing in mind we are coming with a new quality of the egg. Introducing our Brand

SP15

3372, Chavata, Old Nashik, Chavata, Nashik email: info@sp15.com Website: www.sp15.com Contact - 0250-2513905

Introducing our Brand

SP15

SP15

 We Nourish People.

The Best Square Meal

Modified Hen eggs High protein Salmonella treated With essential nutrients.

Protein source Hen egg(Normal) Chicken Cottage cheese Fish

Protein content (gm) 5-6.5 6.5 5 6.6

Per 1 Whole 25gms 25gms 25gms

Whey protein is absorbed very fast (in some cases, depending on heating time of the product, about 1hr). Thus, solid protein takes longer to digest and absorb giving you the ability to have a positive nitrogen balance and steady release of Amino Acids.

Whey enters the blood stream very fast, but also leaves very fast.

Use: Layers, White leghorns hen to breed. Genetics Salmonella Treatment

SP15

Step 1- use of Lugols solution Step-2 use of Chlorohexidine + Ethanol + Quaternary Ammonium solution Step 3- Fleming

Only added PROTEINS with no side effects

Hypothetical diet plan of body building professional. If he needs 150gms proteins per day, he has to eat 25eggs i.e. 25*6=150gms But he will need only 10,SP15 eggs,to get 150gms of proteins. i.e. 10*15=150gms

Marketing Strategy Market Segmentation Age Salary Occupational Positioning Targeting

Pre-launch

Announcement Advertisement: Brochures, newspaper, promo cards, gift coupons Promote Exciting First Day of Launch

PostLaunch

In-store promotion Merchandising Discounts & Promotional Offers Advertisement on TV & Newspaper

Percent

Percent Household Size 1 16 38 21 16 10

Gender
Male Female Age Under 18 18-34 35-49 50+ Income 3 18 39 47 36 64

2 3 4 5 Population Density <100,000 100,000-499,999 500,000-1,999,999 2,000,000 or more

21 18 18 44

Under $20K $20K-$34K $35K-$49K $50K-$74K $75K

23 19 23 23 12

Region Northeast North Central South West 33 22 23 23

Source: NFO Research Share of Intake Panel 2011

21

Index

25%

25% 38% 47%

124

20%

24%
50+ 35-49

27% 27% 22% 32%

18-34

120

Under 18

25% 28% 29% 10%

2010 2011 2010

18% 3%
2011

88 29

Total Population
Source: NFO Research Share of Intake Panel 2011

Egg Eating Population

Health conscious people Film Actors Sport persons Body building professional.

LOW COST OF PRODUCT

VALUE
Personal Trainers High Protein Content

Strengths- Support from NECC Weakness- No Opportunities- Large Market Size Threats- Price fluctuation in market, Disease

Land And Building Project cost Financing Projected Income Statement Revenue Assumptions Production Assumption Financial Assumption

Space Requirements Shed Space @ 2 Sq.ft / Bird Store Room Rooms For Guards & workers Pavement/Driveway Total project space required Rent Total Rent

Required (SQ. FT) 10000 64 144 510 10718 1 Re 10718

Project Cost Machinery & equipment Cost Total Fixed Cost Raw Material Inventory Prepaid Bldg. Rent( Total Working Capital Total Project Cost(INITIAL) *12)

Rs. 62000 62000 159614 128616 288320 350230

INITIAL FINANCING Debt Equity 50% 50%

Rs. In actual 175115 175115

Particulars Sales (COGS) G.P (Op. Exp) Op. Profit (Non OP. Exp) NPBT (TAX @ 20%)

Year 1 1510361 (1501526) 8836 (69792) (60956) (156634) (217591) Nil

Year 2 1546687 (1437091) 109595 (72494) 37101 (218451) (181351) Nil

Year 3 2912468 (1750737) 1161731 (68913) 1092818 (260406) 832412 (166344)

NPAT Retained Earnings

Beginning of Year End of year

(217591) Nil (217591)

(181351) (217591) (398941)

666068 (398941) 267127

Number. of eggs laid/Bird/Month (Dozens) Availability of Eggs in Year 1 (Months)

2 7.5

Production Capacity in Year 1 (Dozens) 71250

Eggs selling price (per Dozen)

Birds selling price Litter selling price (per Flock) Feed Bags selling price (in Rs) Sales price growth rate

21
20 1500 5 10%

Administrative overhead (%of Sales) Raw material price growth rate DOC Cost (Day Old Chicks) Weight of Feed Bag(Kg) Feed Cost/Bag

0.5% 5% 20 50 518

Rearing Period Feed Consumption/Bird/Month(Kg) Rearing Period Cost of Feed/Bird/Month

Laying Period Feed Consumption/Bird/Month(Kg) Laying Period Cost of Feed/Bird/Month Vaccination Cost per Bird Spray Cost per Flock Litter Cost per Flock Electricity Expense per Month Pre-paid building Rent (Months)

1.33 13.78
2.7 27.97 3 1250 2500 2000 12

Maximum Capacity Utilization Number of Birds per Flock Number of Flocks per Year Total Mortality Rate Mortality Rate (Rearing Period) Mortality Rate (Laying Period) Total Mortality Loss (Birds) Total number of Birds Laying Eggs Length of Rearing Period (Months)

100% 5000 1 5% 3% 2% 250 4750 4.5

Length of Laying Period (Months) Lag time between the Flock(Weeks)

12 2

Project life (Years) Debt Equity Interest rate on long-term debt Interest rate on short term debt Debt tenure (Years) Minimum Cash Balance Economy Growth Rate

10 50% 50% 16% 16% 5 10000 10%

Thank you!!!!