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According to the University of Virginia, "oral communication is the effective interpretation, composition, and presentation of information, ideas, and values to a specific audience." Oral communication describes any type of interaction that makes use of spoken words, and it is a vital, integral part of the modern business world.

"Knowing the content of the functional areas of business is important, but to give life to those ideasin meetings or in solo presentations demands an effective oral presentation. The ability to communicate effectively through speaking as well as in writing is highly valued, and demanded, in business, " According to Herta A. Murphy and Herbert W. Hildebrandt

Communication is used daily to talk to friends, make business proposals and pass legislation. It is the exchange of messages between a sender and a receiver. Effective communication is the ability to send a message and have it be understood in its entirety. Oral communication is used in business to make deals, sell products and train employees.

The types of oral communication commonly used within an organization include staff meetings, personal discussions, presentations, telephone discourse, and informal conversation.
Oral communication with those outside of the organization might take the form of face-to-face meetings, telephone calls, speeches, teleconferences, or videoconferences.

Conversation management skills are essential for small business owners and managers, who often shoulder much of the burden in such areas as client/customer presentations, employee interviews, and conducting meetings.

There is high level of understanding and transparency in oral communication as it is interpersonal.

There is no element of rigidity in oral communication. There is flexibility for allowing changes in the decisions previously taken. The feedback is spontaneous in case of oral communication. Thus, decisions can be made quickly without any delay.
Oral communication is not only time saving, but it also saves upon money and efforts.

Oral communication is best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over. Oral communication is an essential for teamwork and group energy. Oral communication promotes a receptive and encouraging morale among organizational employees. Oral communication can be best used to transfer private and confidential information/matter.

For oral communication to be effective, it should be: Clear Relevant Tactful in phraseology and tone Concise, and informative. Presentations or conversations that bear these hallmarks can be an valuable tool in ensuring business health and growth.

The public presentation is generally recognized as the most important of the various genres of oral business communication.

The first step in preparing a public speech or remarks is to determine the essential purpose/goal of the communication.
Business presentations tend to have one of three general purposes: to persuade, to inform or instruct, or to entertain.

The purpose is to include the main ideas in the presentation. These ideas should be researched thoroughly and adapted to the needs of the audience. The ideas should then be organized to include an introduction, a main body or text, and a summary or conclusion

Nonverbal elements such as posture, gestures, and facial expression are also important factors in developing good oral communication skills. "Your outward appearance mirrors your inner mood. "Thus good posture suggests poise and confidence; stand neither at rigid attention nor with sloppy casualness draped over the podium, but erect with your weight about equally distributed on each foot."

Interpersonal oral communication is the exchange of words between two individuals. This form of communication is commonly seen between friends, coworkers and within families, but is not limited to people who know one another. The purpose of interpersonal communication is to build and maintain relationships. Effective interpersonal oral communication will encourage, educate and inspire. Interpersonal oral communication is the most effective when one is able to predict what the other person will understand.

Design a dynamic format than a static one. Keep your outline clear and simple. Oral design should be oriented to time rather than space. Emphasize main ideas by placement and reiteration. Use carefully worded transitions as you move trough the presentation.

Plan carefully for a combination of inductive and deductive movement. Use language best suited to the ear, not the eye. Plan the introductory segments carefully. Plan the closing segments of the design carefully. Plan the whole design from the audience point of view.