Business Presentations

Prepared By: Antra Singh

 A presentation is a formal talk addressed to one or more people and presents ideas or information is a clear and structured way Oral presentation serves three basic purposes viz.: To inform To persuade To build goodwill

Elements of a Presentation
Presenter Audience Specific content with a definite objective to be achieved

Characteristics of a Good Presentation

A clear structure with an introduction, discussion and end Facts and figures are visually presented in tables, graphs and charts Usage of colours The presenter shows an understanding of the audiences needs and level of understanding while discussing his ideas Humour and anecdotes are often employed to create a good relationship with the audience Questions are given serious attention and are regarded as an essential part of presentation

Difference between Business Presentation and Public Speaking

Point of difference Business Presentations Public Speaking

Aim of speakers
Type of audience Expectations of audience

To give the audience what To give the audience what they know they need they believe they want
Generally homogeneous Complete details about the topic Mostly heterogeneous Do not expect a lot of details

Amount of information Level of interaction

More More

Less Less

Reason for giving Business Presentation

To influence important decisions To establish an image To explain the importance of organisational change To present findings before a committee

Types of Presentations
Monologue presentations Guided presentations Sales presentations

Factors affecting Presentations

Audience analysis Communication environment Personal appearance Use of visuals Opening and closing of Presentation Organisation of Presentations Language and Words Quality of Voice Body Language Answering Questions

Effective Presentation Requires:

Strategy Structure Support Speech

Dos before delivering a Presentation

Identify your purpose achieve Analyse your audience Identify the need Collate your information Design your communication Time your presentation Decide on the visual aids to be used Study the location

 Planning (Occasion, Audience, Purpose, Thesis and Material) Structuring (Introduction, Main Body, Conclusion) Organising/ Outlining Patterns (Chronological, Spatial, Categorical, Cause & Effect, Problem & Solution, Climatic) Delivery

Types of Delivery
Speaking from notes Speaking impromptu Reciting from memory Reading from a manuscript

Guidelines for Delivery

Verbal elements (word pictures, warm words, metaphors, impact words, smooth flow and statistics) Non-verbal elements (appearance and posture) Vocal elements (enthusiasm, pace, clarity, volume and clarity) Visual elements (Lists, tables, charts, graphs, objects, models, diagrams and photograph)

5 important factors to be considered while preparing and delivering presentations

Occasion (facilities, time and context) Audience Purpose (to inform, to persuade or to entertain) Thesis (core/ central idea) Material