Group # 13 Abhilash Nair Amarjeet Singh Kislaya Sharma Radhakrishnan R

Five Forces
Threat of new entrants High capital investment and need Highly skilled staff Technology Lead time Connections Availability of a large market Scope economies

Five Forces (contd.)

Threat of substitutes High-speed Bullet Trains Leasing Bargaining power of suppliers Less number of buyers Global Outsourcing Technological expertise

Five Forces (contd.)

Bargaining power of buyers Switching costs Low-cost Airlines Competitive rivalry Duopoly

Strategic Groups
Large Commercial Jet Aviation Market Regional Aviation Market General Aviation Companies

External Analysis
Duopoly
Airbus Launch Aid, Heavily subsidized Boeings aid from government Federal R&D contracts

from Pentagon and NASA Tax breaks Strict US Laws - FCPA

Internal Analysis
Huge R&D expenditure
Core competency in aviation designing Wing

Technology Diversified portfolio - Commercial & Military Aircrafts, Missiles, Satellites, Wind Turbines etc Core Competency in Lightweight Composites, implementation Systems, Customer Relationships Offset Agreement

Operational Strengths
Strong management force with its unique and strong

culture More efficient than its competitor Airbus Knowledge of the market driven approach

SWOT ANALYSIS

Value Chain Analysis

 Boeing Capital Corporation Lean manufacturing Advancing Aviation Performance Programme,

MyBoeingFleet Web portal

Tetra threat Framework Response to Imitation

Most credible threat China
Years of experience in military aircraft Government support Capital, Assured market

Integrated player
Large domestic market Technology Transfers

Response - IPR, Brands, Lead Time

Tetra Threat Framework

Response to Substitution Boeing Available Aircraft
Response to Holdup Outsourcing Strategy Dream liner 70% of the components outsourced Offset Agreements Best in breed technology at low cost Core-competency being diluted? Delays, cost overruns, complex supply chain Loss of jobs in America, opposition from engineers

Tetra Threat Framework

Threat of Slack Ethical Issues Clash with Shareholders Labor Unions - Transferred production from Washington State to South Carolina(Right to Work State), Presidential election topic Culture Clashes after mergers McDouglas defense company, lost focus on commercial sector

Conclusion
Supply chain
Corporate Governance India

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