DABUR

prsenting by:keshav gujjar

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INTRODUCTION
Dabur India Limited came into existence over 100 years ago in 1884 in Calcutta. The founder of Dabur India Limited-Dr.S.K.Burman (18561907) was a physician who brought Ayurvedic medicines for the masses of Bengal. His off quoted dictum is the guiding spirit behind Dabur even today: "What is the life worth which cannot bring comfort to others" And the Vision of DIL is: "Dedicated to the health and well being of every household"
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MISSION:
To render the good global quality of services to the customers To be a leading and top Preclinical Contract Research Organization in the nation through the great strength of its, services ,leadership. To become the first choice in India of Preclinical Contract Research Organization through its remarkable innovations & inclusive , comprehensive.
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VISION:
The vision of Dabur India limited is to being dedicated to the well being and health of every household The vision of Dabur Research foundation is to become the most respected and the leading Preclinical contract Research organisation from the nation of India which creates high value for its clients as well for stakeholders.

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PRODUCT LINE OF DABUR

Foods Real Real Active Hommade Lemoneez Capsico Shankha Pushpi Dabur Balm Sarbyna Strong
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Personal Care :

Hair Care Oil

Amla Hair Oil Amla Lite Hair Oil Vatika Hair Oil Anmol Sarson Amla Hair Care Shampoo: Anmol Silky Black Shampoo Vatika Henna Conditioning Shampoo Vatika Antidandruff Shampoo Anmol Natural Shine Shampoo

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Oral Care: Dabur Red Gel Dabur Red Toothpaste Babool Toothpaste Dabur Lal Dant Manjan Dabur Binaca Toothbrush Skin Care: Gulabari Vatika Fairness Face Pack
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STRATEGIC BUSINESS UNIT:

BCG ANALYSIS:

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ETOP ANALYSIS:
It is a process of dividing the environment into different sectors and then analyzing the impact of each sector on the organization.

Political Stable political government. Restrictions in import policies. Rise in customs duty on petrol & diesel. Partial withdrawal of stimulus packages

Economical Growth in GDP Inflation rate Increase in disposable income. Indian FMCG Recorded 16% Sales Growth in last fiscal.The FMCG sector is the

4thlargest sector of Indian economy with market size of more than 60,000crore

Social Rising rural India. Consumerism. Demography

Technological Volatility Research and development intensity Information technology

SWOT ANALYSIS:
Strengths : 1) Its own heritage ,it is 125 years old 2) Most recalling and trusted brand in India 3) 17 manufacturing plants all over the world. 4) Online presence of Dabur 5) Dabur is also financially very strong

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Weakness : 1) Dabur more emphasis on Ayurvedic medicine,ayurveda being its core competence, which takes time to cure some illness where as the emerging trend is starting inclining itself towards the allopathic medicine which are quick in healing. 2) Dabur has less distribution channels to reach out its customers in comparison to major players like HUL 3) A no. of products of Dabur are not well known among the consumers. 4) It also does not has direct outlets of the company
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Opportunities: 1) The growing FMCG sector in India is the biggest opportunity for Dabur 2) Expansion of the product or service line of its large selling products 3) More penetration in the rural market

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Threats: 1) Gradual demographic change in India can harm Dabur 2) Changing lifestyle of the people ,moving more towards the international brand 3) No. of competitors like HUL, Nestle , ITC , Amul and price wars between them in the market

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References: :http://www.daburresearch.in/vision_mission.asp :http://www.dabur.co.uk/about/

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THANK YOU
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