Entrepreneurship and Project Management

MINI PROJECT ON ENTREPRENEUR OF

T. V. SUNDARAM IYENGAR

PRESENTED BY: MALLA HARIKRISHNA 11PM1E0012 2ND MBA 4TH SEM

Indian entrepreneur

Thirukkurungudi Vengraramaswamy Sundaram Iyengar

T. V. Sundaram Iyengar
Born: 1877, Thirunlveli, Madras Presidency, British India in Tamil Brahmin Family. Died: 28th April, 1955 (aged 78), Kodaikanal, Tamil Nadu Occupation: Industrialist Founder: TV Sundaram Iyengar & Sons group of companies (TVS Group)

T. V. Sundaram Iyengar
Initial Career: Lawyer Worked for Indian Railways Worked in Bank 1912 : quit job started first bus service in MADURAI Operated no. of buses and lorries Southern Roadways Ltd. 1923 : Estd. TV Sundaram Iyengar & Sons Ltd.
1955 : T.V. Sundaram Iyengar passed away at his residence in Kodaikkanal at the age of 78.

T. V. Sundaram Iyengar
During IInd world war petrol scarcity Estd. TVS Gas Plant to meet demands. Further started factory for Rubber Retreading Added two more concerns : The Madras Auto Service Ltd. The Sundaram Motors Ltd. Started operating in diverse fields : automotive component manufacturing, automotive dealerships, electronics, finance

T. V. Sundaram Iyengar
Before independence, a lot of bullock carts would ply the routes that the TVS buses ran on. Nails from the bullocks shoes would pop and puncture the tyres. Annoyed by the delays this caused for his buses, Sundaram Iyengar devised a magnetic road roller that would be pulled on the roads to pick up the horse and bullock shoes and any other metal part that could puncture his tyres. Everyone used to wonder why he was going to such an extent to prevent punctures but he said that it helped keep his buses on time. At that time, TVS was called Thalla Vendam Sir (No need to push, Sir).

 Some of the of the TVS Group are:

Wheels India Brakes India Sundaram Fasteners TVS Motor Co. Sundaram Finance Lucas TVS Sundaram Motors Sundaram Brake Linings TVS Logistics

T. V. Sundaram Iyengar

 Presently Largest Automobile Distribution Co. in India Turnover about USD 1Billion (INR 40,000 million) Employee Strength : above 4000 Honoured by UNION GOVT. OF INDIA busts in Bronze & Marbel in Madurai on August 7, 1956.

T. V. Sundaram Iyengar

T. V. Sundaram Iyengar
TVS Motor Company - Mission

We are committed to being a highly profitable, socially responsible, and leading manufacturer of high value for money, environmentally friendly, lifetime personal transportation products under the TVS brand, for customers predominantly in Asian markets and to provide fulfillment and prosperity for employees, dealers and suppliers.

MILESTONES
1911 TVS & Sons established in Madurai, Tamil Nadu 1912 Starts first rural bus service in Southern Tamil Nadu {from Pudukottai to Thanjavur } 1919 Forays into vehicle sales, service and spare parts 1929 Foray into Dealership Business representing General Motors 1930 Bus Body Building operations started 1936 Madras Auto Service acquired 1939 Southern Roadways started & Built TVS Service station, Biggest in Asia then

Continued
1943 Designs a unique gas plant that uses charcoal gas as fuel instead of petrol which was in short supply during World War II 1945 Sundaram Motors formed 1956 TV Sundram Iyengar was honoured by the Union Government of India by unveiling busts in Bronze and in Marble in the city of Madurai (Tamilnadu). 1996 Enters logistics business 2003 Enters customers centric car service business under brand name "MyTVS" 2004 Logistics business was hived off as a separate company called "TVS Logistics Services Limited"

Continued
2008 Forays into parts retail business for Heavy & Light Commercial Vehicle under brand name "TVS Part Smart" 2011 My TVS, the Customer Centric Car services business was hived off as a separate company called "TVS Automobile Solutions Limited" 2012 The All Car Services business of TVS Automobile Solutions Limited expanded its network into Kolkata & Gujarat through separate JV's 2012 Acquisition of Universal Component, United Kingdom

Global Sourcing

Global Business

International Purchasing Office (IPO) for the

Customers; ISO 9001: 2008 Certified Function.

Techno Commercial Team with rich experience

Qualified Auditors
Focus on Low and Medium Volume requirement

& parts with High Value Addition

Application

of

Lessons

Learnt

&

Continuous

improvement

Global Expansion
Global Expansion is the international business division of TVS & Sons, focusing on expanding the business globally. At present there are seven overseas

companies

each

in

USA,

UK,

Germany,

Spain,

Thailand, Sri Lanka and Bangladesh. All overseas operations are in the form of Joint Ventures in Automotive business segments.

Dealership Business
Ashok Leyland
Leyland Deere Mahindra & Mahindra Mahindra Navistar Renault India Off Highway Equipment BPCL

Ushering in the personal transportation revolution 2011 TVS Apache RTR ABS launched 2010 TVS Wego and TVS Jive launched 2009 TVS Apache RTR 180 and TVS Streak launched. 2008 TVS Flame, TVS Scooty Electric Vehicle and Three wheeler TVS King launched. 2007 Apache RTR - first two wheeler in India to have racing inspired engine and features. 2006 Launched TVS Apache - first bike to win 6 awards in a row 2004 Launched the revolutionary VT-I engine for the best in class mileage in TVS Centra

2001 Launched India's first fully indigenously designed and manufactured motorcycle. 2000 Launched India's first 150 cc, 4 stroke motorcycle - The Fiero 1997 Introduced India's first 5 speed motorcycle, Shaolin 1996 Introduced India's first catalytic converter enabled motorcycle, the 110 cc Shogun 1994 Launched India's First indigenous scooterette (sub - 100 cc variomatic) - TVS Scooty 1984 First Indian company to introduce 100 cc Indo Japanese motorcycles 1980 Launched TVS 50, India's first 2 seater 50 cc moped

TVS Logistics Services Ltd.

TVS Logistics was started as a business unit of T V Sundram Iyengar & Sons Ltd and was later established as a separate company named, TVS Logistics Services Limited (TVS LSL) in December 2004. TVS Logistics has an annual turnover of over Rs. 1,200 Crores and controls about 3 million sq. ft. of warehouse space in India.

With operations in UK, Spain, Thailand, USA,

Germany and China, through warehouses located in

79 locations both in India and abroad. Through Joint Ventures mentioned in the above countries, TVS

Logistics provides seamless supply Chain solutions to

its clients.TVS Logistics has been considered as the best choice for low cost sourcing and complete

logistics management of automotive components

from India.

Key highlights of TVS Logistics Services Ltd.: Over 16 years of rich experience in managing warehouse operations Strength of over 7000 strong head counts Fleet volume exceeding 800 nos. in supporting Material Handling Solutions Daily average of 650 trips to support Milk run activities for OEMs Around 950 vehicles plying on road, with the option of GPS tracking facility, to meet the Line haul activities

Services Offered: Transportation Solutions including Inbound / Outbound Logistics & Milk run collections Warehouse Management Solutions In Plant, Spare Parts Warehouse & Export KD pack Plant. Freight Management Solutions Asset based Management Solutions Materials Management Solutions

Conclusion:
The entrepreneurship model could mean the subsidiary companies of the earlier generation could serve as the parents of newer companies that could

be floated by the upcoming generation.