Crisis Communication

ANAND PATIL SHIVANGI TALWAR ABHISHEK CHOUDHARY DANISH KHAN SACHIN MEHTA

CRISIS DEFINED
A major unpredictable event that has the potential to severely damage the organizations or an individuals reputation among employees, stock-holders, and the general public.
CRISIS CAN HAPPEN TO ANYONE Just when you think it cant happen here... ...it does. And most arent prepared when it happens.

ONE BIG LIE. LANCE ARMSTRONG

Use Of Steroids, The Blood

Booster And Blood Transfusions.

Leading A Massive Doping

Program On His Teams

Defrauded Sponsors By Using

Performance-enhancing Drugs

WHAT DID HE DO..???

Denials Lack Of Transparency Intimidating People Fraud Hiding The Truth

STEPS TAKEN.
Stripped Of Seven Tour De France

Medals.
Banned For Life By Cycling's Governing

Body
Officially Remove Armstrong's Name

From The Record Books.

Erasing His Consecutive Victories From

1999-2005.
Armstrong is facing at least three civil

Reasons Given By Lance Armstrong

To survive Competition

REASONS IN OUR OPINION

He No Longer Can Face

Perjury Charges
He's Trying To Repair His

Legacy
His Lawyers Say It's Ok. He's Truly Remorseful

SOLUTIONS UNDERTAKEN
Direct Communication Legal Approach PR As a Resource Remained Professional Avoided Power Struggle

Things Return to Normal...

But Have We Learned Anything?
Warning Stage

Point of No Return

Things Return to Normal

Cleanup Phase