Vous êtes sur la page 1sur 42

Business Ethics

TRUSTEESHIP MANAGEMENT Gandhian Philosophy of Wealth Management

Trusteeship, as applicable to the corporate world, refers to the act of holding and managing resources on behalf of the stakeholders of the firm.

TRUSTEESHIP MANAGEMENT Gandhian Philosophy of Wealth Management

Gandhian Philosophy of wealth management is based on the Servodaya principles of Truth, Non-Violence and Trusteeship; wherein class harmony between labour and management reigns supreme. According to Gandhiji, managers and proprietors of business firms are only the trustees of wealth of society. The idea of trusteeship advocated by Gandhiji, is based on and has its origin in the Bhagaved Gita-in the principles of aparigraha (non-possession) and Sambhawa (equalism) which were ardently followed by Mahatma Gandhi.

Unlike the Utilitarian motto of greatest good of the greatest number known as Teleology, Gandhijis motto was greatest good of all.

Gandhijis views management relations



My ideal is that capital and labour should supplement and help each other. They should be a great family living in unity and harmony; capital not only looking to the material welfare of the labourers, but their moral welfare also-capitalists being trustees of the welfare of the labouring classes under them.

Gandhijis views management relations



Gandhiji assigned a paternalist role to management in their dealings with labour Gandhiji considered trade unions to be means of workmens material and moral development. He declared that a strike is an inherent right of the working man for the purpose of securing justice, but they must be considered a crime immediately the capitalists accepts the principle of arbitration. If conflict arises between labour and management, the weapon proposed by Gandhiji is Satyagraha

Gandhijis principle of Trusteeship

Trusteeship principle is foundation philosophy of wealth management
Principles of Trusteeship
No recognition to right to individual property Resources must be held and utilised for the benefit of society. Management is the trustees of the stakeholders and must work towards optimising stakeholder value, not merely maximising shareholder value


Gandhijis principle of Trusteeship

In case of industrialist what they produce should be determine by social necessity with optimal utilization of scarce resources and not by personal whims If workers are to work with harmony and collaboration with management then that make workers also co-trustee with the management Though wealth legally belongs of owners of business, morally belongs to society and community

Seven greatest Sins

Politics without principles Education without character Commerce without morality Pleasure without conscience Wealth without work Science without humanity Worship without sacrifice

Indian Corporate Leaders and Trusteeship

Infosys, particularly from its former CEO and current chief mentor, Narayana Murthy for creating this company along with a small group of people (better sharing of wealth in society), the involvement of employees in the companys fortunes (through ESOPs) and his contentment with a mere 7% of company stock (he prefers it that way) reflect a deep-rooted commitment towards trusteeship. House of the Tatas with their corporatised initiatives for socio-corporate benefits WIPRO Cares Foundation, with a targeted corpus of Rs 100 crore for primary education; Birla foundation with its focus on socio-economic improvement in the lives of the people touched by the corporation.

Social & Economic Responsibilities of Business

Reference books
Representations of Social Responsibility Vol.II edited by David Crowther/Renu Jatana Corporate Social Responsibility: Ethical and Strategic Choice by Jayanta Bhattacharya Corporate Social Responsibility: Concepts and Cases - The Indian Experience Edited by C. V. Baxi and Ajit Prasad Essentials of Aswathappa Business Environment: K.

Meaning of CSR
By the term Corporate Social Responsibility (CSR) what is generally understood is that business has an obligation to society that extends beyond its obligation to its shareholders or owners.

Ten Principles: The Global Compact

Human rights 1. Businesses should support and respect the protection of internationally proclaimed human rights; and 2. Make sure that they are not complicit in human rights abuses.
Labor standards 3. Businesses should uphold the freedom of association and the effective recognition of the right to collective bargaining; 4. The elimination of all forms of forced and compulsory labor; 5. The effective abolition of child labor; and 6. The elimination of discrimination in respect of employment and occupation.

Ten Principles: The Global Compact

Environment 7. Business should support a precautionary approach to environmental challenges; 8. Undertake initiatives to promote greater environmental responsibility; and 9. Encourage the development and diffusion of environmentally friendly technologies. Anti-Corruption 10. Business should work against all forms of corruption, including extortion and bribery.

The Global Compact

There are now some 90 Indian companies, which have signed up to the UN Global Compact.

More than 649 companies globally have signed the Global Compact

Definition of CSR
CSR means operating a business in a manner that meets or exceeds the ethical, legal, commercial and public expectations that the society has of business.
The World Business Council for Sustainable Development defines CSR as: the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large.

Key Elements in Definition of CSR

Corporations have responsibilities that go beyond the production of goods and services at a profit. These responsibilities involve helping to solve important social problems. especially those they have helped create. Corporations have stockholders alone. a broader constituency than simple

Corporations have impacts that go beyond marketplace transactions.

Corporations serve wider range of human values than can be captured by a sole focus on economic values.

Social Responsibilities of Business Archie B Carroll

Economic Responsibility
Legal Responsibility

Ethical Responsibility

Discretionary Responsibility

To whom Business Organizations are responsible?????

Primary Stakeholders Secondary Stakeholders

Relations between a business firm and its primary stakeholders

Employees (Unions) Stockholders Wholesalers (Retailers) Distribute products Sell labor Business firm Buy products (Managers) Lend money Creditors Invest capital


Sell materials


Relations between a business firm and some of its other (secondary) stakeholders
Local Communities Positive, negative opinion

The General Public

Business Support Groups

Advice, research Image, publicity

Jobs, environment Regulation, taxes Business Firm (Managers) Friendly, hostile Social demands

Central/State and Local Governments



Social Activist Groups

Social Responsibility Debate: Arguments in Against

In Friedmans view business has only one social responsibility and that is to maximize the profits of its owners. His very famous statement says it all, The business of business is business. Distorts allocation of Resources Business lacks training in social issues, and lacks social skills necessary to carry out social programs. Social policy is the jurisdiction of governments, not business Increase in business Power

Social Responsibility Debate: Arguments in Favor

Corporations have too much power In 1999 the United Nations reported that the worlds then three richest people-Bill Gates of Microsoft, the Sultan of Brunei and the Walton family of the Wall Mart retail chain were worth more than the combined GDP of the worlds 34 poorest nations.

With great power and size comes great responsibility.

How Does CSR benefit Business???

Reputation Less Law Suits Loyal Employees

Less Media Harassment

& Customers

Access to Capital Improves

Improves Productivity Better Environment

Community Goodwill

GOOD COMPANY Excellent Products & Services GREAT COMPANY Excellent Products/services & Makes the world a better place

Developments of CSR in India

First Phase :Merchant charity Dates back to Vedic period Religious and social ethics Relief in natural disasters
Dharam Shalas

Drinking water

Developments of CSR in India

Second Phase Trusteeship Social responsibility was brought into communitys consciousness goes principally to business leaders like JRD Tata, Ramakrishna Bajaj, Arvind Mafatlal, Kasturbhai Lalbhai. Vinoba Bhave on whom Gandhijis mantle had fallen wanted businessmen to interest themselves in humanitarian, educational and other beneficial social activities and consider business as a social mission while promoting the trusteeship of wealth theory of Gandhiji whereby owners and workers were co-trustees of business for society.

Developments of CSR in India

Third Phase responsibility Declaration of social

Role of Jaiprakash Narayan Organized Conferences on responsibilities of business

Setting up of Fair Trade Practices Association by Tata, Bajaj and others

Developments of CSR in India

Fourth Phase Managerial Trusteeship
1970s & later realization that continued profitability depended on involvement towards development of society Importance of ethical business practices and concern for the environment in which the business operates was also recognized.

Developments of CSR in India

Fifth Phase

Corporate citizenship Realization that if social development is neglected, business cannot prosper. Government alone cannot handle all social issues.

Traditional drivers for CSR

Strategy Public Pressure

Present Drivers for CSR

Corporate Social Performance Stakeholder Management Corporate Environment Management Consumer Pressure Risk Management and Sustainability Business Ethics Attracting employees Personal Values

Significant Drivers of CSR

W hy do it???
% of Com panies

70% 60% 50% 40% 30% 20% 10% 0%

in g or op Et h ld ic s hy Ph i la nt hr al Em pl oy ee M


ag e

Bu i

Social Audit
Gerald Vinten defines social audit as a review to ensure that an organization gives due consideration to its social responsibilities to those both directly and indirectly affected by its decisions, and that a balance is achieved in its corporate planning between these aspects and more traditional business related objectives

Area of Social Responsibility

Respecting Human Rights: not discriminating against caste, creed, gender, etc

Contributing to socio-economic development

Employee Welfare: which includes the right to organize, eliminating child labour, non-discrimination, living wage and social security, training, safety, health and wellbeing, lifelong learning, empowerment of employees, share ownership schemes etc. Consumer Protection: includes right to information, impact of product on local market, etc Respect for national sovereignty and local communities by multinationals.

Areas of Social Responsibility

Participating in academic research. Share resources with under-privileged communities e.g., transportation and medical facilities with the community senior citizens, etc.

Community Investments e.g., companies can invest in sustainable development Programmes for the community.
Socially Responsible Investments e.g., Investors should to invest in companies who follow responsible business practices Share expertise and knowledge with peers and learn from others experience.

Areas of Environmental Responsibility

Respect for the Environment Environmental friendly technologies: investment in ecofriendly technologies. Use, conserve and discharge: energy, material and water in an eco-friendly manner. Adopt preventive and precautionary measures for environment pollution control. Educate employees and the community to take collective, preventive and precautionary measures to reduce environmental pollution. Rectify environmental damage at source: Treat waste before disposing it. Bio - diversity preservation Promote and implement an environmental policy for sustainable energy and sustainable environment.

Areas of Business Responsibility

Compliance with Tax Laws and other regulations.

Corporate Governance: Transparent Financial Auditing / Verification and Accountability; customer redressals and grievances.
Invest in developing science and technology. Foster ethical trade practices

Reporting; addressing

Regulate suppliers CSR practices and distributors CSR practices. e.g. stop working with suppliers and distributors who do not follow responsible business practices Transparent financial reporting : Public financial reports in newspapers for public information.

Steps to implement CSR

Mainstreaming CSR vision in Articles of Association Develop a written policy CSR and make it available in the public domain Assessment of internal environment Identification of drivers and barriers to change Assessment of core competencies of the company Building in the strategic business case Assessment of external environment

Legal Context & Development Context

Identification & prioritization of the opportunities for corporate collaboration Putting CSR policy in the public domain

Steps to implement CSR

Translating CSR policy into action

Reporting, experience sharing and mutual learning

External reporting and certification

Why companies do not take up CSR???

Markets do not reward ethical companies Lack of clear definition of CSR Systematic denial of wrong doings

Location of CSR on the periphery of the corporate structure

Thank You