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McGraw-Hill/Irwin
Learning Outcomes
4.1
Compare efficiency IT metrics and effectiveness IT metrics List and describe five common types of efficiency IT metrics
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Learning Outcomes
4.3
List and describe four types of effectiveness IT metrics Explain customer metrics and their importance to an organization
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OPENING CASE STUDY QUESTIONS Apple Merging Technology, Business, and Entertainment 1. Formulate a strategy describing how Apple can use efficiency IT metrics to improve its business 2. Formulate a strategy describing how Apple can use effectiveness IT metrics to improve its business
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OPENING CASE STUDY QUESTIONS Apple Merging Technology, Business, and Entertainment
3. List three CRM metrics Apple should track, along with the reasons these metrics will add value to Apples business strategy 4. List three SCM metrics Apple should track, along with the reasons these metrics will add value to Apples business strategy
5. How can Apply use the balanced scorecard to make its business more efficient?
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