YOUTH TGI SPRING 2013 QUESTIONNAIRE CHANGES

NEW DATA IN ACTION

PRINT MEDIA
NEW ADDITION - NEWSPAPERS/MAGAZINES

Base: All 7-19s

Source: Youth TGI 2013 Spring

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PRINT MEDIA
NEW QUESTIONS ADDED - MAGAZINES & COMICS- PURCHASING

Option 1

Base: All 7-19s

Source: Youth TGI 2013 Spring

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TELEVISION
NEW QUESTIONS ADDED TELEVISION VIEWING

Number Of TVs At Home

Services: At Home/ In Bedroom

Base: All 7-19s

Source: Youth TGI 2013 Spring

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TELEVISION
NEW TV CHANNELS ADDED TELEVISION VIEWING

Base: All 7-19s

Source: Youth TGI 2013 Spring

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TELEVISION
NEW TV PROGRAMMS ADDED TELEVISION VIEWING

Base: All 7-19s

Source: Youth TGI 2013 Spring

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CINEMA
NEW GENRES ADDED TYPE OF FILM

Base: All 7-19s

Source: Youth TGI 2013 Spring

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CINEMA
NEW FILMS ADDED WHICH FILMS SEEN

Base: All 7-19s

Source: Youth TGI 2013 Spring

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ENGAGEMENT
NEW BRANDS ADDED OPINIONS OF BRANDS

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW BRANDS ADDED - COMPUTER

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW ADDITIONS

New 'Used For' Added

Desktop/ Laptop or Netbook/ Tablet Computer: Used For Reading Magazines or Comics

New Activities Added

Any/ Regularly/ Occasionally Online Games: Participating in a Virtual World Online Media: Watching Video Clips Online Media: Uploading Video Clips Online Shopping: Buying Items Online Online Shopping: Purchase Items Online Information: Viewing Listings (TV/ Cinema)

New 'How Access' Added

Base: All 7-19s

How Access Tablet Computer

Source: Youth TGI 2013 Spring
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COMMUNICATIONS & INTERNET

NEW ITEMS ADDED (7-10)

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW ADDITIONS

For All

Who Pays You Your Parents Your Brother or Sister Someone Else

( 15 19 )

How you pay Your own debit/credit card Someone else's debit/credit card ClickandBuy PayPal Vouchers Other

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW QUESTION ADDED (11-14, 15-19) - INTERNET FOR MOBILE/ TABLET COMPUTER

Use Internet on Mobile Phone or Tablet Computer Yes- Mobile Yes- Tablet No

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW QUESTION ADDED (11-14, 15-19) - INTERNET FOR MOBILE/ TABLET COMPUTER
Use Mobile/Tablet Internet for: Regularly/Occasionally Communication/Networking Sending/receiving emails Chat/Instant messenger Visiting social networking sites VOIP (e.g. Skype)

Online Media. Watching TV Watching online videos Listening to the radio Listening to Music Accessing Financial updates/Online Banking
Other Playing online games Using GPS Other

Information Getting news and weather information Getting information on sports (e.g. current match scores) Getting travel information Online Shopping Purchasing items online Browsing shops/comparing prices Downloads - Apps - Games - Music - Pictures/photos

- Ringtones - Screensavers/logos - Videos or clips - Other

Base: All 7-19s

Source: Youth TGI 2013 Spring

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COMMUNICATIONS & INTERNET

NEW APPS ADDED - INTERNET FOR MOBILE/ TABLET COMPUTER

Entertainment (games, digital books.) Music Other Social Networking Sports News/Weather

Augmented reality (combining real-world images with computer graphics)

Base: All 7-19s Source: Youth TGI 2013 Spring
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LEISURE
NEW GAMES ADDED - CONSOLES & COMPUTER GAMES

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LEISURE
NEW QUESTIONS ADDED - CONSOLES & COMPUTER GAMES

How Do You Find New Games Advertised on my games console

Where Bought From Download direct to console

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LEISURE
NEW TOYS ADDED TOY AND GAMES

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LEISURE
NEW CELEBRITES ADDED

Base: All 7-19s

Source: Youth TGI 2013 Spring

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HEADPHONES
NEW QUESTIONS ADDED
Cost

Have Head Phones Yes No

Type

Noise-Cancelling Wireless Sports Other

60 or more 30-59 20-29 10-19 Under 10

Brands

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LEISURE
NEW TYPES ADDED - PLACES TO EAT

Eat Out (In Restaurant)/ Take Away Spanish/ Tapas Bars Mexican Japanese/ Sushi Places Italian Greek/ Turkish

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LEISURE
NEW BRANDS ADDED BOOKS AND EBOOKS

Base: All 7-19s

Source: Youth TGI 2013 Spring

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TOILETRIES
NEW BRANDS ADDED

SUN TANNING & SUN PROTECTION PRODUCTS (Including Self Tanning)

FACE CREAMS/MOISTURISERS

FACIAL SCRUBS AND FACE MASKS/PACKS

Base: All 7-19s

Source: Youth TGI 2013 Spring

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TOILETRIES
NEW QUESTIONS ADDED - PERFUME

Wear Different Brand of Perfume Yes No

Base: All 7-19s

Source: Youth TGI 2013 Spring

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LIFESTYLE STATEMENTS
NEW ADDITION
"Cyber-bullying is a big problem on the internet " "I feel the need to check social networking sites every day"

"Whilst watching TV, I search on the internet for products I see advertised"

"The London 2012 Olympics have inspired me to do more sport"

Base: All 7-19s

Source: Youth TGI 2013 Spring

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FOOD & DRINK

NEW BRANDS ADDED
CEREALS CRISPS AND SAVOURY SNACKS

ICE CREAMS
BARS, CONES, STICKS AND INDIVIDUAL TUBS (including mini versions)

FRUIT JUICES, SMOOTHIES & FRUIT DRINKS FIZZY DRINKS & ENERGY/SPORTS DRINKS

Other

FOOD & GROCERY SHOPPING

Base: All 7-19s

Source: Youth TGI 2013 Spring

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PEOPLE MOST ADMIRE & DISLIKE

NEW CELEBRITES ADDED

Base: All 7-19s

Source: Youth TGI 2013 Spring

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PEOPLE MOST ADMIRE & DISLIKE

NEW FICTIONAL CHARACTERS ADDED

Base: All 7-19s

Source: Youth TGI 2013 Spring

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