A PRESENTATION ON ATTITUDE

made by : Abhishek Agarwal (AMFO2) Vikas Kumar (CMF) Yash Verma (CMF 13)

ATTITUDE

An attitude is a person's enduring favorable or

unfavorable evaluation, emotional feeling, and action tendencies toward some object or idea.

People have attitudes toward almost everything:

religion, politics, clothes, music, food etc.

The Things inside us that makes us GO UP/DOWN is ATTITUDE.

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FACTOR THAT DETERMINE OUR ATTITUDE

ENVIRONMENT EXPERIENCE EDUCATION

In the positive environment, a marginal performers output goes up.And in a negative environment, a good performers output goes down.

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TYPES OF ATTITUDE
There are mainly two types of ATTITUDE 1. POSITIVE (MENTAL) ATTITUDE 2. NEGATIVE (MENTAL) ATTITUDE

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SOME BENEFITS OF POSITIVE ATTITUDE

Increase productivity. Foster team work.

Solve Problems.
Improve Quality Makes a Congenial Atmosphere.

Breeds Loyalty.
Increase Profits. Reduces Stress. Helps a person became contributing member of a

Family & Society became an asset to their country. 5

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CONSEQUENCES OF NEGATIVE ATTITUDE

1.

2.
3. 4. 5. 6.

Bitterness. Resentment. A Purposeless Life. ILL Health. High stress level for himself/herself or others. Create negative environment at home and work place and became a Liability to Society.

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All Attitudes Are Not Created

All attitudes are not formed in the same way or of

equal strength. Consumers vary in their commitment to an attitude

Compliance Identification Internalization

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nce commite ment

Formed to gain reward and avoid punishment

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Identificatiio n commiteme nt

Formed to be similar to others.

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INTERNALIZA TION COMMITEME NT

FORMED TO BE INTERNAL VALUES AND PAST EXPERIENCE

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Forming Attitudes
functional theory of attitudes Utilitarian functionbased on reward and punishment. Ego-defensive functionprotects the person from threats or internal feelings. Value-expressive functiongoes to the consumers central values or self-concept. Knowledge functionthe need for order, meaning, and structure. 11
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Power of Attitudes
Attitudes help us to make all forms of choices

An attitude is lasting because it tends to endure

over time. Anything that one has an attitude toward is called an attitude object

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Special feelings that can be generated

Upbeat feelingsamused,

delighted, or playful.
Warm feelingsaffectionate,

contemplative, or hopeful.
Negative feelingscritical, defiant

, or offended. 13
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Forming Attitudes
Classical conditioningusing a jingle Instrumental conditioningthe attitude object is

reinforced.
Leaning through the society and peers.

Advertisement

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Features of Attitude
Attitude - Five attitudes about products are:

enthusiastic, positive, indifferent, negative, and hostile.

Attitude toward the advertisement and attitude

toward the act of buying.

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Indian consumers attitude toward tata nano

Tata nano entered in indian market as a cheapest car

for common man that gives it an attitude of lower value. Awareness is very high among the people but attitude toward car is different. Factor affecting purchasing decisions are safety affordability power comfort lifestyle and status etc. Nano to nono attitude.

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Consumers attitude toward big bazaar

Can get all kinds of product under one roof

Frequently lot of money saving offer.

Easy and fast way of shopping Quality assurance

Low price

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ANY QUESTIONS ???

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Thank you
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