Presented by River Falls Event Group Courtney Brown Ali Evans Lauren Ide Lauren Matask Rachel Miles

Overview
Local event that can help raise money to support the local
movie theatre.

All vendor tables as well as concession and donation boxes will

be placed at the entrance of the event.

Can make donation for the Falls Theatre May purchase comfortable folding chairs, pop, candy, snow
cones, glow sticks, and popcorn.

Finding Nemo and The Hunger Games.

Features/Benefits
Features:

2 family friendly movies Variety of concession options Glow sticks Chairs available to purchase First 10 people (one per family) who donate will receive a free chair Raffle chance to win an all-inclusive package to the Falls Theatre

Benefits:

Outdoor Movies Virtually free Suggested donations Raise money for the Falls Theatre Community event

Schematic of Grounds

Target Market Analysis

Reaching adults between 25 to 45 years of age. They will have
2-4 kids anywhere from 0 to 14 years old.

Average income of $75,000 to $99,000. Three main groups;

Blue-Chip Blues Kid Country, USA Shotguns & Pickups
All have children in their household and enjoy spending large portions of their income on their children.

Logo

Colors

C=15 M=100 Y=90 K=10

K=100

Only the above colors may be used for any marketing material.

Branding

Branding

Branding

Branding

Positioning

Pricing Strategy Merchandise

Chairs $20.00

Glow sticks $0.50

Pricing Strategy - Admission

Free admission for attendees
However, there is a suggested donation for $3. All proceeds
will go to the Falls Theatre.

A suggested donation of $3 because thats the entrance fee at

the Falls Theatre.

Pricing Strategy Concessions

Popcorn

Small - $1.00 Medium - $1.50 Large - $2.00 Jumbo - $2.50

Snow cones - $1.50 Pop - $0.75/can (selling by the can)

Candy - $1.00/box

Promotional Strategies and Tactics - Advertising

Paid: $175 for printing our advertisements.
In-Kind: Everything is donated or bought from our sponsors

Promotional Strategies and Tactics - Publicity

Advertisement on the big screen at the Falls Theatre before
movie begins

Boyd Huppert Kare 11 story on the Falls Theatre and event

(home town)

News release in the River Falls Journal News release in the UWRF Student Voice Advertisement on City of River Falls website

Promotional Strategies and Tactics Public Relations

This is a public relations event benefiting the community and
the Falls Theatre.

Promotional Strategies and Tactics Sales Promotions

First 10 people (1 chair per family) who donate get a free chair.
Everyone who donates will be able to place their name into a
raffle.

The raffle prize is an all-inclusive package at the Falls Theatre. The all-inclusive package includes 2 free tickets, 1 jumbo
popcorn, and 2 large pops.

Promotional Strategies and Tactics Internet/Web Activities

Internet/Web activities:

Facebook page Twitter updates City of River Falls website Email blast to UWRF students, staff and teachers at all schools in River Falls

Promotional Strategies and Tactics Direct Marketing

The Falls Theatre will hand out tickets for the event to each
customer

Tickets will be put into teachers and staff members mailboxes

at all River Falls schools

Tickets will be handed out to local business to hand out to their

customers

Promotional Strategies and Tactics Direct Selling

Concessions pop, popcorn, candy, snow cones Glow sticks Chairs

Direct Selling - Sponsorships

Sponsorship Titles:
Director - $900 (Family Fresh) Lead Role - $400 (Dairy Queen, River Falls School Board)

Supporting Actor - $150 ( Imaging World, Jimmy Johns, Dominos)

Extras $75 Chipotle, $75 Barkers, $50 Kwik Trip, $50 Yo Joes)

Direct Selling - Sponsorships

Benefits of Being an Event Sponsor:

Logo presented on the banners at the event Recognition in the Falls Theatre prior to the showing of current movies for 6
months after the event

Year-round logo inclusion and company website link on www.fallstheater.com

website

Large logo inclusion on the screen before movie starts Logo heat pressed onto chairs

Ability to provide volunteer opportunities for your employees at the event

Voucher for a free popcorn and pop at the next showing of your choice at the
Falls Theatre

Ability to do product/company displays at the event

Promotional Strategies and Tactics Word of Mouth

School announcements ( River Falls High school, Junior High,
and Elementary schools)

UWRF University Center TV in the cafeteria Send out emails to teachers to announce to their students

Promotional Budget Inflows and Outflow

Objectives
To work towards making this an annual benefit for the Falls
Theatre

To increase attendance at the benefit for the Falls Theatre

every year

To ensure financial stability for the Falls Theatre in River Falls To work on reaching out to other towns for their support Make the Falls Theatre more known throughout other
surrounding towns

To increase the amount of sponsors every year Raise $4,500 from this event